Vice President, Strategic Communication and Marketing

Broward College

8d • $170,000 - $190,000 • Onsite

About The Position

Broward College is seeking an experienced and innovative strategic leader in marketing and communications to elevate the institution's reputation and position it as the number one destination for academic excellence. This national search is for a Vice President of Strategic Communication and Marketing who will thrive in a culture of excellence and respect. The role reports to the College President and is critical in developing and implementing marketing and public relations strategies to enhance the brand, boost student recruitment, enrollment, and retention. The ideal candidate will have deep expertise in the marketing funnel, brand building, and increasing visibility and reputation.

Requirements

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field.
• Five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
• Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
• Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
• Routinely examine the market to address key questions regarding the market landscape, student demographics and psychographics, and program popularity drivers.
• Design, manage, and report outcome measurements for each initiative, providing strategic plans to meet initiatives.
• Review site analytics and recommend strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
• Provide strategic direction and leadership for college-wide marketing and communications, including branding, creative services, outreach services, integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
• Understand and embrace the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.
• Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
• Understand crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels.
• Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.
• Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

Benefits

• Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break College Closures
• Paid Parental Leave
• Tuition Reimbursement and Tuition Assistance (available to employees and family members)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive