Vice President, Scaled Demand Generation

Freshworks•San Mateo, CA

6h•$320,000 - $400,000

About The Position

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. We are looking for a Vice President of Scaled Demand Generation to take full ownership of global pipeline strategy across segments and product lines. This is not a campaign management role. It is a revenue leadership position with direct accountability for pipeline creation, marketing-sourced revenue, and growth efficiency. The right leader will operate as a strategic business partner to Sales, Product Marketing, RevOps, and Customer Marketing — architecting a scaled demand engine that is AI-native, analytically rigorous, and tightly aligned to Freshworks’ long-term growth ambitions. You will have the mandate, the resources, and the executive sponsorship to build something meaningful.

Requirements

Proven ownership of pipeline tied directly to ARR in a scaled SaaS environment
12+ years in B2B SaaS marketing, with senior-level demand leadership experience
Experience operating across SMB, Mid-Market, and Enterprise segments
Deep fluency in marketing analytics, forecasting, and attribution
Experience embedding AI and automation into demand workflows
Track record of building and developing high-performing global teams
Executive presence and ability to influence at the C-level

Responsibilities

Drive end-to-end demand generation strategy spanning SMB, Mid-Market, and Enterprise segments.
Own pipeline creation targets tied directly to ARR goals with rigorous forecast alignment.
Accountable for marketing-sourced and influenced revenue contribution, funnel velocity, stage conversion optimization, and CAC efficiency at scale.
Architect an AI-native demand engine — embedding machine learning and automation into segmentation, targeting, personalization, and experimentation workflows.
Harness predictive analytics and intent signals to sharpen opportunity prioritization and resource allocation.
Build scalable, automated testing frameworks that deliver measurable ROI, and partner cross-functionally to operationalize AI-driven insights across the full go-to-market motion.
Lead integrated demand strategy across both the CX and EX portfolios, ensuring coherent positioning-to-performance execution in close partnership with Product Marketing.
Drive tight coordination with PLG and expansion motions, and collaborate with Customer Marketing to accelerate cross-sell and upsell pipeline throughout the customer lifecycle.
Build, scale, and develop a high-performing global demand generation organization.
Establish clear ownership and accountability frameworks tied to pipeline and revenue outcomes.
Create disciplined operating rhythms with Sales and RevOps leadership, and raise the bar on analytical rigor, experimentation velocity, and data-informed decision-making across the team.