Vice President, Retail Sales & Channel Development (Remote)
About The Position
Litehouse Foods is seeking an innovative Vice President, Retail Sales & Channel Development to join our executive leadership team! At Litehouse Foods, we're looking for a visionary commercial leader who can shape what's next. As our VP, Retail Sales & Channel Development, you'll lead our retail sales organization while defining the future of our channel strategy and digital commerce capabilities. Reporting directly to the SVP of Sales & Marketing, you'll build the playbooks, partnerships, and strategies that drive profitable growth across traditional retail, emerging channels, and e-commerce. If you're passionate about transforming commercial organizations, developing high-performing teams, and creating winning go-to-market strategies, we'd love to meet you.
Requirements
- Bachelor's degree in Business, Marketing, Sales, or a related field required
- 15+ years of progressive commercial leadership experience within the consumer packaged goods (CPG) industry.
- Proven success leading retail sales organizations across multiple channels, including grocery, mass, club, foodservice, and emerging retail.
- Deep expertise in e-commerce and digital commerce, including digital shelf strategy, retail media, content optimization, marketplace execution, and online customer growth.
- Experience developing commercial strategy, channel playbooks, go-to-market frameworks, and revenue growth initiatives-not simply executing existing plans.
- Strong financial acumen with experience managing AOP planning, forecasting, pricing strategy, trade investment, and P&L performance.
- Demonstrated ability to build executive-level customer relationships, negotiate complex agreements, and influence cross-functional stakeholders.
- Experience leading organizational change, developing senior leaders, and building scalable commercial capabilities in a growing business.
- Ability to travel up to 50% throughout North America.
Nice To Haves
- MBA or other advanced degree preferred.
Responsibilities
- Lead and develop a high-performing team of Sales Directors while fostering a culture of accountability, collaboration, and continuous growth.
- Develop and execute retail, channel, and go-to-market strategies that drive profitable growth across all channels of trade.
- Lead Litehouse Foods' e-commerce and digital commerce strategy, including digital shelf excellence, retail media, online merchandising, and platform growth.
- Build strategic partnerships with key retailers, brokers, and cross-functional leaders to strengthen customer relationships and deliver best-in-class execution.
- Drive commercial planning, including Annual Operating Plan (AOP), forecasting, pricing strategy, trade investment, and revenue growth management.
- Monitor business performance, financial results, and market trends to identify opportunities, optimize investments, and improve profitability.
- Partner closely with Marketing, Innovation, Finance, Operations, and Supply Chain to successfully launch new products and execute strategic initiatives.
- Build scalable commercial capabilities, channel playbooks, and execution frameworks that position Litehouse Foods for long-term growth.
Benefits
- Employee-Owned food company
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What This Job Offers
Job Type
Full-time
Career Level
Executive
