About The Position

Litehouse Foods is seeking an innovative Vice President, Retail Sales & Channel Development to join our executive leadership team. This visionary commercial leader will shape what's next by leading the retail sales organization and defining the future of channel strategy and digital commerce capabilities. Reporting directly to the SVP of Sales & Marketing, this role will build the playbooks, partnerships, and strategies that drive profitable growth across traditional retail, emerging channels, and e-commerce. The ideal candidate is passionate about transforming commercial organizations, developing high-performing teams, and creating winning go-to-market strategies.

Requirements

  • Bachelor's degree in Business, Marketing, Sales, or a related field required
  • 15+ years of progressive commercial leadership experience within the consumer packaged goods (CPG) industry.
  • Proven success leading retail sales organizations across multiple channels, including grocery, mass, club, foodservice, and emerging retail.
  • Deep expertise in e-commerce and digital commerce, including digital shelf strategy, retail media, content optimization, marketplace execution, and online customer growth.
  • Experience developing commercial strategy, channel playbooks, go-to-market frameworks, and revenue growth initiatives-not simply executing existing plans.
  • Strong financial acumen with experience managing AOP planning, forecasting, pricing strategy, trade investment, and P&L performance.
  • Demonstrated ability to build executive-level customer relationships, negotiate complex agreements, and influence cross-functional stakeholders.
  • Experience leading organizational change, developing senior leaders, and building scalable commercial capabilities in a growing business.

Nice To Haves

  • MBA or other advanced degree preferred.

Responsibilities

  • Lead and develop a high-performing team of Sales Directors while fostering a culture of accountability, collaboration, and continuous growth.
  • Develop and execute retail, channel, and go-to-market strategies that drive profitable growth across all channels of trade.
  • Lead Litehouse Foods' e-commerce and digital commerce strategy, including digital shelf excellence, retail media, online merchandising, and platform growth.
  • Build strategic partnerships with key retailers, brokers, and cross-functional leaders to strengthen customer relationships and deliver best-in-class execution.
  • Drive commercial planning, including Annual Operating Plan (AOP), forecasting, pricing strategy, trade investment, and revenue growth management.
  • Monitor business performance, financial results, and market trends to identify opportunities, optimize investments, and improve profitability.
  • Partner closely with Marketing, Innovation, Finance, Operations, and Supply Chain to successfully launch new products and execute strategic initiatives.
  • Build scalable commercial capabilities, channel playbooks, and execution frameworks that position Litehouse Foods for long-term growth.
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