Vice President, Product Marketing

IGEL Technology•Fort Lauderdale, FL

About The Position

The Vice President, Product Marketing will lead IGEL’s global product marketing function and own how IGEL’s platform, products, solutions, and ecosystem value show up in the market. This is a strategic leadership role for someone who can turn complex technology into clear market narratives, differentiated positioning, effective go-to-market execution, pricing and packaging strategy, and field-ready messaging. You will work closely with Product, Sales, Marketing, Customer Success, Alliances, Finance, Operations, and Executive Leadership to sharpen IGEL’s category position and help scale growth. The right candidate has led product marketing in high-growth enterprise software, cybersecurity, SaaS, EUC, IT/OT convergence, or another technical market where buyers need both technical confidence and business clarity. You know how to build the story, the team, the operating rhythm, and the commercial clarity required for a company moving fast in a dynamic market.

Requirements

15+ years of experience in product marketing, solution marketing, category marketing, or related GTM leadership roles in enterprise software.
5+ years leading and scaling product marketing teams, ideally in high-growth or transformation-stage companies.
Experience in B2B software, cybersecurity, cloud, EUC, SaaS, VDI/DaaS, enterprise browser, networking, identity, industrial technology, or adjacent technical markets.
A track record of creating differentiated positioning and messaging for complex, multi-product platforms.
Experience contributing to pricing, packaging, monetization, edition strategy, or commercial model decisions.
Experience building product marketing strategies for technical markets where security, resilience, uptime, operational control, and ecosystem integration are central to the buyer conversation.
Strong cross-functional leadership across Product, Sales, Channel, Customer Success, Marketing, Finance, Operations, and Executive Leadership.
Executive presence, sound judgment, and the ability to influence in a global organization.
A builder’s mindset: strategic enough to define the direction, practical enough to help the team execute.

Nice To Haves

You are a market maker, technical translator, commercial thinker, field ally, and team builder.
You can see where the market is going and help the company move there with clarity.
You can turn architecture, product capability, and roadmap direction into buyer-relevant value.
You understand that positioning, pricing, packaging, launch strategy, and field enablement all need to work together.
You know that great product marketing is not just about telling a better story. It is about creating shared understanding across the company and the market.

Responsibilities

Own IGEL’s global product marketing strategy across platform, products, solutions, and verticals.
Define the positioning, messaging, buyer narratives, and market architecture that help IGEL show up clearly and consistently with customers, partners, analysts, and the field.
Translate technical differentiation into business value for CIOs, CISOs, EUC leaders, infrastructure teams, security teams, operations leaders, partners, and executive buyers.
Help IGEL tell a broader endpoint story across enterprise, cloud workspace, and converged IT/OT. environments, including use cases where uptime, resilience, governed access, and operational control matter as much as user productivity.
Lead major launches, messaging for product releases, platform extensions, partner integrations, and vertical solutions.
Define target buyers, use cases, messaging, launch plans, proof points, campaign alignment, sales enablement, and adoption goals for launches.
Partner with Product, Finance, Sales, Operations, and Executive Leadership on pricing and packaging strategy across IGEL’s portfolio.
Bring market input, buyer insight, competitive context, value communication, and field feedback into packaging and monetization decisions.
Translate pricing and packaging decisions into clear customer-facing narratives, seller guidance, FAQs, objection handling, and partner-ready enablement.
Own the product marketing view of the market: buyer needs, competitive shifts, category movement, partner ecosystems, customer feedback, win/loss insights, and emerging demand across enterprise, edge, and converged IT/OT environments.
Turn market signals into actionable guidance for Product, Sales, Marketing, Customer Success, Partners, and Executive Leadership.
Help IGEL differentiate with confidence, precision, and restraint.
Build, lead, and scale a high-performing global product marketing team.
Shape the team structure, operating rhythm, quality bar, and development paths needed to support IGEL’s growth.
Create a culture where product marketing is strategic, accountable, useful to the field, trusted by Product, and deeply connected to customer and partner reality.