Vice President, Policy Communications (Healthcare)
About The Position
BerlinRosen is seeking an experienced communications, media relations, and public affairs strategist to join its Public Affairs team as a Vice President. The role counsels clients across the practice and develops comprehensive communications strategies that engage stakeholders and public audiences through earned, owned, and paid media, with the goal of influencing the health industry and stakeholders affected by policy and regulatory changes. The Vice President leads day-to-day account work, manages junior staff and client relationships, and collaborates with colleagues and external partners. As a core team leader, this person is expected to contribute to a collaborative culture, team capacity planning, and business development. The role is based in the New York, N.Y. or Washington, D.C. office on a hybrid basis, with the team working in the office three days per week.
Requirements
- At least 8 years of experience in strategic communications in relevant health industries, government, electoral politics, or media or journalism covering relevant sectors.
- At least 2 years of experience managing teams.
- Strong storytelling skills and demonstrated ability to create news moments, with examples that clearly demonstrate these capabilities.
- Experience designing media and marketing programs to reach stakeholder audiences.
- Savviness and creativity in media relations and pitching, social media content ideation, and influencer engagement, including identifying new targets and thoughtful angles.
- Experience engaging and maintaining strong relationships with relevant reporters and handling rapid-response and long-lead stories.
- Fluency in legislative and regulatory processes and ability to translate complex developments into clear, compelling messages.
- Ability to communicate clearly and confidently, verbally and in writing, with staff, clients, and the media.
- Organization, ability to handle multiple assignments and deadlines, and comfort working quickly in a fast-paced environment.
- Ability to quickly identify media opportunities and narratives and insert clients' voices into the news cycle.
Nice To Haves
- Public relations agency experience is preferred.
- Experience with thought leadership and executive profile raising.
Responsibilities
- Lead development of integrated communications strategies, including earned, owned, and paid media, to meet client objectives.
- Manage high-touch daily client communications, including brainstorming, raising concerns, and problem-solving.
- Manage junior staff on accounts, ensuring the quality of deliverables and supporting staff development through delegation, role modeling, and feedback.
- Coordinate internal and external teams to deploy services such as media relations, digital advertising, and research.
- Develop story angles and media opportunities, including feature stories, and identify targets across print, broadcast, radio, and podcasts.
- Lead executive thought leadership programs by drafting pitches and op-eds and identifying opportunities such as awards and conferences to raise executive visibility.
- Work with senior team leaders on capacity planning to support efficient team operations.
- Contribute to business development and growth efforts.
Benefits
- Vice Presidents are eligible for end-of-year bonuses based on firm, team, and individual performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
