Vice President, Paid Media

Zeno Group • New York, NY

7d

About The Position

Zeno Group is seeking a Vice President, Paid Media to lead integrated paid media strategies for a diverse portfolio of Brand, Corporate and B2B clients. This role involves developing omnichannel media programs that strengthen brand visibility, drive engagement, and support business objectives by combining data, creativity, and innovation. The VP will serve as a senior advisor to clients, shape innovative campaigns, grow client relationships, mentor talent, and help advance Zeno's paid media capabilities.

Requirements

• 10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast-paced environment.
• Proven success developing integrated media strategies across Brand, Corporate and B2B clients.
• Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels.
• Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.
• Experience with programmatic display, paid search and cross-channel media planning.
• Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools.
• Strong understanding of media measurement, attribution, optimization and performance analytics.
• Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.
• Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact.

Nice To Haves

• Experience supporting ecommerce or retail media campaigns.
• Experience working across integrated communications, public relations and marketing programs.
• Experience contributing to new business initiatives or agency thought leadership.
• Familiarity with AI-enabled media planning, optimization or workflow tools.

Responsibilities

• Develop integrated paid media strategies that align with client objectives, audience insights and business goals across digital and traditional channels.
• Lead media planning across paid social, search, programmatic, video, out-of-home, broadcast, print and emerging media, ensuring recommendations are grounded in data and tailored to client needs.
• Establish measurement frameworks, monitor campaign performance and guide optimization strategies that improve efficiency and deliver measurable business outcomes.
• Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies and marketplace innovations that strengthen client programs.
• Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions and helping clients navigate an evolving media landscape.
• Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Contribute to new business efforts, identify opportunities to expand client engagements and help evolve Zeno's paid media capabilities through innovation and thought leadership.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and other services through a best-in-class employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance through ZenoFit program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed