Vice President of VIP
About The Position
The Vice President of VIP Interactive will be responsible for leading PENN Interactive’s VIP and Player Development business, with a focus on driving VIP growth, strengthening high-value player relationships, and delivering revenue performance across the interactive business. This role will oversee VIP strategy, customer relationship management, VIP team development/performance, compliance, and revenue growth across all regions Penn Interactive operates, include the US and Canada. The ideal candidate will have prior online gaming experience, deep knowledge of high-end VIP customers, and the ability to build meaningful relationships with the most valuable players in the business. This leader will be accountable for building a strong leadership bench, driving host effectiveness, increasing player retention, and supporting sustainable VIP revenue growth.
Requirements
- 10+ years of progressive leadership experience in player development, casino marketing, VIP operations, online gaming, or related gaming industries.
- Minimum 5+ years of VIP leadership experience within online casino, iGaming, sportsbook, or interactive gaming environments.
- Demonstrated success leading multi-market teams and developing high-performing leaders.
- Proven track record of driving VIP revenue growth, customer retention, and profitability through effective team leadership.
- Deep understanding of VIP player development, customer acquisition, retention strategies, CRM, and host operations.
- Extensive experience managing relationships with high-value VIP customers.
- Established network of high-value players and industry relationships within the online gaming industry.
- Strong knowledge of VIP customer behavior, competitive industry offerings, and market trends.
- Exceptional leadership, coaching, communication, and strategic planning skills.
- Ability to analyze performance data and translate insights into actionable growth strategies.
Responsibilities
- Lead PENN Interactive's VIP and Player Development organization across the US and Canada
- Develop and execute the strategic vision for VIP growth, customer retention, and revenue performance
- Drive VIP customer lifecycle strategies to maximize player value and profitability
- Lead, coach, and develop a team of Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts by creating a culture of accountability and high performance
- Build a strong leadership bench through succession planning, talent development, mentorship, and performance management
- Establish and monitor key performance indicators (KPIs) to drive consistent execution and business results across all markets
- Develop and maintain relationships with PENN Interactive's highest-value customers, serving as a strategic ambassador for the VIP business
- Leverage deep knowledge of high-value player behavior, industry trends, and competitive offerings to identify growth opportunities and inform business strategy
- Analyze business performance and customer trends to optimize VIP performance, customer retention, and revenue growth
- Collaborate with Product, CRM, Analytics, Finance, Compliance, and Operations teams to support VIP business objectives
- Ensure compliance with all regulatory, responsible gaming, and company policies across multiple jurisdictions
- Own the overall performance of the VIP organization, with success measured by team results, revenue growth, customer retention, leadership development, and achievement of strategic business objectives
Benefits
- Commission
- Bonus
- Best-in-class benefits
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
