Vice President of Sales
About The Position
About Firestone Pacific Foods Firestone Pacific Foods (FPF) is a top-tier, efficient processor of frozen fruit that has earned a strong reputation in the market for quality and food safety. FPF has sales relationships with leading US and international food retailers and US food service companies. The company is well positioned to achieve high double-digit annual growth in the highest growth frozen fruit category sub-segments including organic, private label and blended berry products. Agriculture Capital Fund II, an impact investment fund, acquired FPF in the fall of 2019 as part of its strategy to build out a low cost, vertically integrated supply chain of high quality, organic blueberries operating at scale to address growing global demand for this nutritious fruit. Together, FPF and Agriculture Capital seek to provide customers with product traceability back to the farm and a vehicle for creating and capturing value from Agriculture Capital’s regenerative agronomic practices. The Firestone Family began farming in Vancouver, WA, in 1896. We are a fully integrated grower processing operation for domestic and export fruit customers. Our fruit is harvested at the peak of ripeness, processed in our state-of-the art facility, and packed for shipment, ensuring quality in every product from the farm where it was grown to the finished bag in the consumer’s freezer.
Requirements
- Bachelor's degree in Business, Marketing, Finance, Agriculture, or related field required; MBA preferred.
- 10+ years of progressive sales leadership experience with executive-level responsibility.
- Significant experience leading private label and branded food businesses.
- Experience in fresh produce, frozen foods, food manufacturing, agriculture, or consumer packaged goods preferred.
- Demonstrated success managing national retail, club, grocery, foodservice, industrial, and ingredient customers.
- Proven ability to build and lead high-performing commercial teams.
- Strong financial acumen, negotiation, strategic planning, and business development skills.
- Excellent communication, presentation, and executive relationship management skills.
Responsibilities
- Develop and execute the sales strategy for fresh and frozen product portfolios to achieve revenue, margin, and market share objectives.
- Align sales objectives with corporate strategy through strategic planning, forecasting, budgeting, and annual operating plans.
- Identify new markets, customers, and growth opportunities.
- Build executive-level relationships with key customers and strategic partners.
- Meet or exceed sales, profitability, and market share goals.
- Lead the commercial strategy for private label and branded business.
- Manage major customer relationships, contract negotiations, pricing strategies, and annual business reviews.
- Partner with Sourcing and Operations to balance customer demand, inventory, and production capabilities.
- Monitor customer, market, and competitive trends and recommend strategic actions.
- Build, coach, and develop a high-performing sales organization.
- Recruit, retain, and develop commercial talent while establishing succession plans.
- Set clear performance expectations and accountability.
- Promote collaboration, innovation, and continuous improvement.
- Design and optimize the sales organization, territories, and resource deployment.
- Establish sales processes, forecasting tools, KPIs, and reporting systems.
- Improve customer profitability, pipeline management, and sales execution.
- Lead quarterly and annual sales planning.
- Collaborate with Finance on pricing, forecasting, and profitability.
- Work closely with Operations and Sourcing to ensure customer commitments align with production capabilities.
- Support new product development with customer and market insights.
Benefits
- 8 paid holidays
- Paid Sick
- Paid vacation based on length of service (0-3 years: 2 weeks, 4-7 years: 3 weeks, 8+ years: 4 weeks)
- Medical- United Health Care
- Dental- Principal
- Vision- Principal, company paid for employees.
- 401(K)- Company matches up to 4%
- Discounted bus passes
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What This Job Offers
Job Type
Full-time
Career Level
Executive
