Vice President of Sales

GWYNEDD•Upper Gwynedd Township, PA

52d•Onsite

About The Position

We are searching for a Vice President of Sales & Marketing to lead the company’s commercial strategy and execution across all in-house manufactured, company-owned brands within the firearms and outdoor CPG market. This role is responsible for driving profitable revenue growth, expanding margins, and strengthening brand leadership by uniting sales execution, marketing strategy, pricing discipline, and go-to-market planning under a single, P&L-driven vision. This position plays a critical role in shaping how we bring our products to market. The ideal candidate is a commercial operator from a manufacturing environment who has successfully driven growth for brands that are designed, produced, and sold in-house. Experience in CPG or the firearms industry is strongly preferred due to the operational, regulatory, and channel complexities unique to this space.

Requirements

10+ years of progressive leadership experience in Sales, Marketing, or Commercial roles within CPG, firearms, outdoor, or regulated consumer product industries
Proven success scaling in-house manufactured, company-owned brands with measurable improvements in revenue, margin, and profitability
Demonstrated P&L ownership and experience managing pricing, promotions, and multi-channel strategies
Strong analytical and financial acumen; comfortable owning forecasts, margins, and ROI models
Experience leading multi-channel sales organizations (wholesale, distribution, DTC, e-commerce)
Ability to operate effectively at both strategic and executional levels

Nice To Haves

Firearms, ammunition, accessories, or adjacent regulated consumer markets
Experience growing brands from mid-market to enterprise scale
Direct collaboration with manufacturing and supply chain teams
M&A integration, brand portfolio rationalization, or SKU optimization experience
ERP- and CRM-driven sales and marketing environments

Responsibilities

Lead and execute the company’s sales strategy across wholesale, distribution, key accounts, e-commerce, and DTC channels
Drive top-line revenue growth while maintaining disciplined focus on gross margin, contribution margin, and cost-to-serve
Own forecasting, budgeting, quota planning, and revenue accountability by channel and product line
Develop and manage key account strategies with national distributors, retailers, and strategic partners
Optimize channel mix to reduce dependency risk and improve long-term profitability
Establish and track performance metrics including sell-through, margin by SKU, CAC, LTV, and inventory velocity
Own brand positioning, messaging, and portfolio strategy for all Gwynedd Manufacturing in-house brands
Lead product launch strategy from concept through commercialization, aligned with sales and manufacturing
Ensure marketing investments are ROI-driven, measurable, and directly tied to revenue and margin outcomes
Oversee demand generation, trade marketing, digital marketing, content strategy, and experiential initiatives
Guide pricing strategy, promotional planning, and MAP enforcement to protect brand equity and margins
Full ownership of the Sales & Marketing P&L, including pricing strategy, discounting discipline, and promotional spend
Partner with Finance to analyze profitability by SKU, channel, customer, and campaign
Drive margin expansion initiatives through product mix optimization, pricing actions, and cost-to-serve analysis
Make data-backed decisions that balance growth, cash flow, inventory management, and long-term brand value
Identify and eliminate unprofitable SKUs, customers, or channels
Collaborate closely with Operations, Supply Chain, Product Development, and Finance to align demand with capacity
Serve as the voice of the customer and the market in executive decision-making
Build scalable sales and marketing processes capable of supporting growth beyond $100M
Recruit, lead, mentor, and develop high-performing sales and marketing teams with clear accountability and KPIs
Maintain a deep understanding of the firearms, shooting sports, and outdoor CPG landscape
Navigate regulatory, compliance, and channel considerations unique to the firearms industry
Identify growth opportunities through new products, adjacent categories, and strategic partnerships
Represent Gwynedd Manufacturing at industry events, trade shows, and key partner meetings