Vice President of Sales

Marketing Alliance Group•Dalton, GA

3d•$150,000 - $175,000•Hybrid

About The Position

The Vice President of Sales will drive revenue growth and expand market presence within the retail display and fixtures industry. This role is responsible for developing and executing sales strategies, cultivating key client relationships, and identifying new business opportunities with retailers, brands, and commercial partners. The ideal candidate brings deep industry expertise in custom retail fixtures, POP displays, millwork, and merchandising solutions, along with a proven track record of closing high-value deals.

Requirements

10+ years of experience in sales and business development, preferably within: Retail fixtures, Store displays (POP/POS), Custom millwork or fabrication, Retail environments or visual merchandising solutions
Proven success selling into retailers, CPG brands, and commercial clients
Demonstrated ability to close large, complex, multi-location programs
Strong network within the retail and merchandising industry
Expertise in consultative selling and solution-based sales approaches
Exceptional negotiation and contract management skills
Strategic thinker with strong financial and business acumen
Ability to interpret retail design concepts and translate into production solutions
Excellent leadership, communication, and presentation skills

Nice To Haves

Experience working with national retail chains or global brands
Background in custom manufacturing, fabrication, or supply chain operations
Familiarity with materials, production processes, and fixture engineering

Responsibilities

Develop and execute a comprehensive sales and business development strategy aligned with company growth objectives
Identify and pursue new business opportunities with national retailers, brands, and design agencies
Drive revenue growth through both new client acquisition and expansion of existing accounts
Establish pricing strategies, bid structures, and contract negotiations to maximize profitability
Build and maintain executive-level relationships with key clients and stakeholders
Serve as a trusted advisor on retail environments, store design, fixtures, and merchandising solutions
Lead client presentations, proposals, and pitch strategies for large-scale programs
Manage long-term partnerships with major retail accounts and enterprise clients
Monitor market trends in retail design, shopper experience, and fixture innovation
Identify emerging opportunities in areas such as experiential retail, sustainability, and modular fixtures
Represent the company at industry trade shows, events, and networking functions
Partner with design, engineering, and production teams to develop client solutions
Ensure alignment between sales commitments and operational capabilities
Support project teams in managing client expectations, timelines, and deliverables