Vice President, Sales

Unifocus•Carrollton, TX

About The Position

Unifocus is an integrated workforce management software platform serving hospitality and other dynamic scheduling environments. Its web-based and mobile software suite supports work order management, housekeeping, facility maintenance, surveys, scheduling and labor management, and time and attendance. The company serves hotels, restaurants, casinos, and other customers, including several major hotel groups. The Vice President of Sales leads revenue growth through new business acquisition and expansion of existing accounts. The role defines and executes the US sales strategy, builds executive-level customer relationships, and positions Unifocus solutions as answers to customers’ business challenges. The VP partners with Customer Success, Marketing, Product, Engineering, senior leadership, and other sales teams to grow pipeline, close complex deals, expand accounts, and support long-term customer value. The role also oversees executive customer reviews, strategic presentations, product demonstrations, forecasting, and SDR-driven pipeline conversion across the region.

Requirements

Bachelor’s degree (BA/BS) or equivalent professional experience.
Extensive experience selling complex enterprise SaaS solutions and a proven record of closing large, multi-year deals.
At least 10 years of progressive sales experience, including leadership responsibility for enterprise or major accounts.
Strong command of structured sales processes, disciplined forecasting, follow-ups, and execution.
Exceptional relationship-building and executive communication skills, including the ability to uncover customer pain points and deliver value-based solutions.
Ability to influence senior stakeholders and navigate complex buying organizations.
Strong operational and administrative discipline, including strategic planning and time management across teams and territories.
Accurate CRM ownership, pipeline management, revenue forecasting, clear reporting, and adherence to internal cadence and deadlines.
Proficiency with CRM platforms, with Salesforce preferred, and business productivity tools.
Excellent verbal and written communication skills and executive-level presence.

Nice To Haves

Experience selling software solutions into the hospitality or service industries, including Workforce Management, HR Applications, Operations, Property Management Systems, or related platforms.
Direct exposure to the hospitality industry and its operational challenges.
Formal training and hands-on use of MEDDPICC, Command of the Message, or similar enterprise sales methodologies.

Responsibilities

Own and deliver revenue targets across new business acquisition and expansion of existing accounts.
Define and execute sales strategy and territory plans to drive sustainable revenue growth and customer retention.
Lead complex enterprise sales cycles using a consultative, value-driven approach.
Engage executive-level prospects and customers, delivering strategic presentations that explain how Unifocus solutions address business challenges.
Partner with Sales, Engineering, Customer Success, Marketing, and Product to accelerate deal closure and long-term account growth.
Drive upsell and cross-sell initiatives across key accounts to increase account penetration and value realization.
Communicate product vision, roadmap updates, and new capabilities to customers and prospects.
Collaborate with global sales leaders and cross-territory teams to align strategy and share best practices.
Provide leadership and direction to SDR-driven pipeline conversion and demand generation efforts.
Ensure accurate forecasting, pipeline management, and reporting within Salesforce CRM.
Represent Unifocus in key customer meetings, both remotely and on-site, as a senior sales leader.