Vice President Lands' End Outfitter Sales

Lands' End•Dodgeville, WI

52d

About The Position

As the Vice President of Sales, you are responsible for leading the sales strategy, execution, and revenue growth across the School Business, Strategic Growth Accounts and National customer segments, as well as New Business Development. This role oversees a high-performing team of Senior Sales Directors and Sales Directors, driving strategic sales initiatives that expand market share, strengthen customer relationships, and support the company’s long-term goals. The VP of Sales will build, mentor, and develop a high-impact sales organization, ensuring operational excellence, disciplined pipeline management, and sustained performance. This leader will collaborate cross-functionally with Marketing, Product, Client Experience, HR, and Finance to align sales objectives with broader company strategies.

Requirements

Reports to a top executive within the company.
Sets strategic vision and direction to align with company goals.
Expertise in segmentation, territory design, and go-to-market strategy.
Accurate pipeline forecasting and revenue modeling.
Proven ability to build, scale, and mentor high-performing sales teams.
Skilled in building executive-level customer relationships.
Collaborates with other members of the executive management team to align departmental strategy or direction with the overall goals of the organization.
Develops policies, practices, and procedures that have a significant impact on the organization.
Bachelor’s degree in Business Administration, Marketing, Sales, or a relevant field or equivalent experience.
15+ years of experience with a strong leadership background.

Nice To Haves

Advanced degree in Business, Marketing (e.g., MBA) preferred.
Experience in the apparel industry and B2B environments.

Responsibilities

Build and execute sales strategies that drive aggressive growth across all account levels, including SOLE, Strategic Growth and National Accounts.
Align sales goals, annual revenue targets, and performance metrics with overall company objectives.
Forecast sales performance and market dynamics, providing insights and recommendations to senior leadership.
Lead, mentor, and develop Senior Sales Directors and Sales Directors.
Foster a culture of high performance, accountability, ownership, and continuous improvement.
Establish coaching, development, and performance management processes to elevate team capability and effectiveness.
Drive pipeline growth, sales conversion, and revenue performance across all segments.
Identify strategic opportunities, partnerships, and emerging markets to expand reach and competitive advantage.
Ensure exceptional customer satisfaction and long-term retention across SOLE, Strategic Growth and National Accounts.
Enhance sales processes, tools, and methodologies for improved efficiency and consistency.
Partner with Sales Operations to strengthen reporting, CRM usage, pipeline visibility, and forecasting accuracy.
Analyze performance metrics to inform decisions and refine sales strategies.
Partner with Marketing to align messaging, demand-generation, and segment-specific strategies.
Collaborate with Product teams to ensure offerings meet customer needs across SOLE, Strategic Growth, and National Account segments.
Work with Finance on budgeting, forecasting, and long-range planning.
Lead and manage a team of employees.
Provide guidance, support, and mentorship to team members.
Foster a collaborative and positive work environment.
Set performance expectations and goals for team members.
Conduct regular performance evaluations and provide constructive feedback.
Identify and address performance issues through coaching and disciplinary actions when necessary.
Participate and recruitment and onboarding of new team members, as needed.
Identify training needs within the team and coordinate relevant development programs, encourage continuous learning and skill development among team members.
Serve as liaison between upper management and team, conveying organizational goals and expectations.
Address conflicts or issues within the team promptly and effectively.
Manage team resources, including workload distribution and project assignments.
Ensure optimal utilization of team member’s skills and expertise.
Collaborate with upper management to establish team goals aligned with organizational objectives.
Contribute to the development and implementation of department strategies.