Executive - Vice President of Sales

The Erb Group•Baden, ON

6d•Onsite

About The Position

The Vice President of Sales is responsible for leading Erb’s sales strategy for transportation and logistics services across current and future markets. This role drives sustainable revenue growth, strengthens key customer partnerships, and ensures alignment with operational capacity and service excellence. The VP of Sales will lead a national sales team, optimize account management strategies, and position Erb as a preferred carrier within the food-grade and refrigerated freight market. This role plays a critical part in shaping the company’s growth trajectory and strengthening its market position across Canada and key cross-border lanes.

Requirements

Bachelor’s degree in Business, Supply Chain, or related field (MBA considered an asset)
10+ years of progressive sales leadership experience, preferably in transportation, logistics, or supply chain
Strong understanding of temperature-controlled/refrigerated transportation is highly preferred
Proven track record of driving profitable growth and managing large customer portfolios
Experience leading national or multi-regional sales teams

Responsibilities

Develop and execute a national sales strategy aligned with Erb’s growth objectives in temperature-controlled transportation
Identify expansion opportunities across key sectors (e.g., food manufacturing, grocery, distribution, and retail)
Drive diversification of the customer portfolio while strengthening core accounts
Partner with Operations to ensure sales growth aligns with network capacity and service capabilities
Own revenue targets, margin performance, and profitable growth
Oversee key account strategy, including retention, contract negotiations, and long-term partnerships
Lead pricing strategy in collaboration with Finance and Operations, balancing competitiveness with profitability
Monitor lane performance, freight mix, and customer profitability
Lead, coach, and develop a high-performing sales and account management team
Establish clear performance metrics (KPIs) including revenue growth, margin, and customer retention
Build succession plans and support leadership development within the sales function
Promote a culture of accountability, collaboration, and customer focus
Build and maintain executive-level relationships with key customers and strategic partners
Represent Erb in industry associations, customer meetings, and business development initiatives
Monitor market trends including capacity, rates, and competitor activity within the transportation sector
Ensure a strong understanding of customer supply chain needs and evolving service expectations
Collaborate closely with Operations, Dispatch, and Network Planning to ensure service delivery aligns with customer commitments
Support onboarding of new business, ensuring smooth integration and service execution
Work with cross-functional teams to resolve service issues and improve customer experience
Ensure compliance with regulatory and food safety standards relevant to refrigerated transport
Oversee CRM utilization (e.g., pipeline management, forecasting accuracy, and reporting)
Provide regular updates to executive leadership on sales performance, market conditions, and strategic initiatives
Analyze data to drive decision-making related to pricing, customer mix, and sales effectiveness
Perform additional responsibilities as directed by the President to support company objectives.

Benefits

Benefits available from day 1
Company paid health insurance plans (health, prescription, dental and vision)
Company paid group life insurance
Short-term & Long-term disability insurance
Employee & Family Assistance Program (EFAP)
$1600 in massage therapy benefits
TFSA and RRSP savings plans with company match contributions (available after 3 months)
Profit-sharing opportunity
Safety shoe voucher
Corporate discounts with Josslin Insurance and Goodlife Fitness
Community and philanthropy opportunities
Employee engagement events (Good Cheer Club, summer BBQs, prizes, food trucks, employee recognition programs)