Vice President of Sales and Marketing
About The Position
The Vice President of Sales and Marketing owns commercial strategy and results for a portfolio of five PMG Hospitality-managed hotels with approximately $50 million in annual revenue. The executive sets sales, marketing, revenue, and brand direction; leads the sales and marketing leaders at each hotel; and is accountable for top-line growth and market share. The role is within PMG Hospitality and keeps the Director of Asset Management at Prime Hospitality informed so commercial strategy supports ownership goals and is executed. The position is based at the PMG Hospitality LLC Corporate Office in Hollywood, Florida. It is full-time, on the day shift, with travel of up to 50%. The stated salary is $185,000. Responsibilities include developing portfolio sales and marketing plans and targets; leading hotel sales, revenue, and marketing teams; setting revenue-management philosophy and approving rate strategy; directing sales across group, corporate, government, wedding, leisure, and sports-travel segments; overseeing hotel brand positioning and marketing channels; managing commercial budgets and brand and distribution relationships; directing commercial technology and analytics; reporting results and risks to leadership and ownership; and supporting acquisitions, repositioning, pre-openings, reopenings, hurricane recovery, and business-interruption planning. The company describes itself as a privately owned, vertically integrated real estate business whose portfolio includes retail, office, mixed-use, hotel, resort, restaurant, and residential properties. It cites a focus on improved, sustainable real estate development and offers a collaborative environment, professional-development opportunities, and career advancement within a growing organization.
Requirements
- 15 or more years in hotel sales, marketing, and revenue management.
- At least 7 years as a VP, regional director, or senior commercial leader overseeing multiple hotels.
- Experience leading commercial strategy for $40 million or more in revenue.
- Experience with select-service, extended-stay, and resort or lifestyle hotels.
- Experience with Marriott and Hilton franchises.
- Florida leisure and resort market experience.
- Proficiency with RMS and CRM platforms, digital marketing and performance analytics, and STR/CoStar.
- Bachelor's degree in hospitality, marketing, or business.
- Strategic thinking, executive presence, team leadership, P&L ownership, and negotiation skills.
- Ability to travel regularly.
Nice To Haves
- Marina, residential, or mixed-use hotel experience.
- Soft-brand or independent resort experience.
- Strong Keys and Gulf Coast experience.
- MBA.
- CHSP, CRME, or CHBA certification.
- Experience with a third-party management or asset management firm and owner/investor reporting.
Responsibilities
- Build and own the portfolio sales and marketing plan, with annual and three-year targets for revenue, RevPAR index, market share, and direct-booking mix.
- Lead, coach, and evaluate the directors of sales, revenue managers, and marketing resources at all five hotels.
- Set revenue-management philosophy and approve rate strategy; ensure disciplined yield decisions.
- Direct group, corporate, government, wedding, leisure, and sports-travel sales strategy.
- Own brand positioning, digital marketing, SEO, social media, PR, and creative for each hotel.
- Lead commercial budgets, including marketing spend, sales payroll, and commissions.
- Manage relationships with Marriott, Hilton, destination marketing organizations, tourism boards, OTAs, wholesalers, and tour operators.
- Direct the CRM, CRS, RMS, website, and analytics stack, and drive cross-property reporting.
- Present commercial results, risks, and opportunities to PMG Hospitality leadership, the Director of Asset Management, ownership groups, and the Prime Hospitality executive team.
- Support acquisitions, repositioning, and pre-opening or reopening commercial plans, including hurricane recovery and business-interruption planning.
- Travel regularly, with travel of up to 50%.
Benefits
- Comprehensive benefits package including health insurance, retirement plans, and paid time off.
- Collaborative and team-oriented work environment.
- Professional development opportunities.
- Career advancement opportunities within a growing organization.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
