Senior Vice President of Sales and Marketing

Dollamur Sport Surfaces•Fort Worth, TX

About The Position

The Senior Vice President of Sales and Marketing owns Dollamur’s full commercial engine, including brand, demand generation, digital and e-commerce, product marketing, and all sales. The role is accountable for converting brand and demand into booked revenue and for building a high-performance commercial organization. The leader holds marketing accountable for pipeline and return on spend, equips sales with effective positioning and qualified demand, and represents Dollamur across the sports and Health and Safety markets. The role sets and executes integrated commercial strategy to deliver profitable growth in Wrestling, Gymnastics & Cheerleading, and Martial Arts & Fitness, while developing adjacent, emerging, and international markets. It owns the customer funnel from awareness through quote, close, and retention; manages brand and product marketing; builds a measurable demand engine; and leads digital, e-commerce, channel policy, sales organization, CRM, analytics, partnerships, and industry presence. The SVP manages the combined sales and marketing budget, directs spend toward high-return channels, and mitigates commercial, brand, channel-conflict, and reputational risks. The role reports regularly to the CEO, executive team, and Board on revenue, pipeline, brand health, competitive dynamics, and risks, making recommendations as appropriate. Other duties may be assigned.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field required.
At least 10 years of progressive commercial leadership experience across both sales and marketing.
Experience owning a marketing function—including brand, demand generation, and digital—while carrying a revenue target.
Proven revenue growth in B2B and B2C environments, including dealer or distributor channels and direct-to-consumer.
Experience leading complex inbound and outbound sales organizations.
Hands-on experience building and measuring a digital demand engine, including paid media, search, e-commerce, and attribution.
Experience managing agencies to measurable outcomes.
Strong negotiation and partnership skills, with a record of defending premium positioning against discounting.
Advanced proficiency in CRM, marketing automation, and commercial analytics.
Commercially aggressive, analytically disciplined, and accountable for results.
Strong brand and marketing judgment with an operator’s focus on revenue, margin, and ROI.
Exceptional communication and negotiation skills.

Nice To Haves

MBA preferred.
Experience in sports manufacturing, consumer products, building materials, or a related industry.

Responsibilities

Set and execute integrated commercial strategy across sales, marketing, pricing, and channels to deliver profitable growth in core markets and develop adjacent, emerging, and international markets.
Own the full commercial funnel from awareness through quote, close, and retention, with accountability for conversion at each stage.
Define and enforce the value proposition, pricing discipline, and discount governance to protect premium positioning and margin.
Own the Dollamur brand and sub-brands, including positioning, identity, creative, and standards for use by dealers, distributors, licensees, and marketplaces.
Own product positioning, naming, launches, and lifecycle communications in partnership with Product Development and Operations.
Equip sales with current battlecards, competitive comparisons, ROI tools, and specification content; feed win/loss and customer insights back to product and pricing teams.
Build a measurable demand-generation engine across search, paid and organic social, email, and content, measuring qualified-lead costs, pipeline, and return on ad spend.
Manage the website and direct-to-consumer channel as commercial assets, including traffic, conversion, merchandising, customer acquisition cost, and lifetime value.
Set channel policy for marketplaces, dealers, and direct sales, including advertised-price discipline and conflict resolution.
Establish and manage lead capture, scoring, routing, and follow-up service-level agreements jointly with sales; hold agencies and vendors accountable for deliverables and ROI.
Lead and develop two VPs and the Head of Marketing against revenue, gross margin, operating income, and demand targets; build bench strength and succession.
Design the commercial organization across inbound, outbound, key accounts, inside sales, field sales, and dealer support, and build a responsive, knowledgeable team that is easy to do business with.
Design incentive compensation aligned to revenue, margin, and customer experience.
Drive consistent CRM and marketing-automation use across sales and marketing, including pipeline management, forecast accuracy, campaign attribution, and data integrity.
Maintain a single source of truth for commercial reporting, including marketing-sourced pipeline and revenue alongside sales results.
Set KPIs for teams, segments, and channels, and align forecasting and planning with Operations and Finance, including the S&OP process.
Run ongoing competitive intelligence on competitors, pricing, service models, and substitutes; translate findings into positioning, pricing guidance, and selling tools.
Build senior relationships with key customers, distributors, governing bodies, and strategic partners, and manage athlete, coach, club, and influencer partnerships to convert reach into revenue.
Own event and trade-show strategy end to end with measured ROI, and direct PR and communications as Dollamur’s primary commercial spokesperson.
Manage the combined sales and marketing budget, allocate spending toward the highest-return channels, and mitigate commercial, brand, channel-conflict, and reputational risk.
Report regularly to the CEO, executive team, and Board on revenue, pipeline, brand health, competitive dynamics, and risks, with clear recommendations.
Perform other duties as assigned.