Vice President of Revenue

Soapy Joes Group Inc•San Diego, CA

About The Position

We are seeking a Vice President of Revenue to own end-to-end revenue performance across our multi-site car wash platform. This is not a traditional marketing leadership role. It is an outcomes-driven revenue leadership role with direct oversight of Marketing (Performance, CRM, Brand, Partnerships) and Revenue Analytics. The VP of Revenue owns recurring revenue growth, pricing strategy, retention, and revenue analytics. This leader ensures that acquisition, lifecycle marketing, pricing, and operational execution are aligned around unit economics, customer behavior, and margin-aware growth.

Requirements

Own outcomes — not campaigns. Not traffic. Not impressions.
Accountable for Net recurring revenue growth
Accountable for Retail wash revenue performance
Accountable for LTV expansion (gross profit basis)
Accountable for Churn and retention improvement by tier
Accountable for LTV/CAC discipline across all channels
Accountable for Forecast accuracy and revenue predictability
Convert marketing from campaign execution into cohort-driven revenue management.
Experience leading revenue or growth in a multi-site, subscription or membership-based business
Strong command of unit economics, LTV/CAC modeling, and cohort analytics
Experience integrating marketing, pricing, and operations
Comfortable in performance-driven, PE-backed or investor-accountable environments
Proven ability to build disciplined revenue infrastructure

Nice To Haves

This is not a top-of-funnel brand storytelling role.
This is not a demand-gen-only role.
This is not a “head of campaigns” role.
If you are primarily motivated by creative campaigns, brand awareness metrics, or media strategy without owning pricing, retention, and unit economics — this role is likely not the right fit.

Responsibilities

Own the full revenue lifecycle: acquisition, onboarding, retention, upgrade, churn, reactivation
Establish LTV-based decisioning as the foundation for all growth investments
Ensure revenue growth is predictable, scalable, and margin-aware
Directly lead Performance, CRM/lifecycle, Brand, and Partnerships
Enforce LTV/CAC and payback discipline across acquisition spend
Shift marketing from channel-based planning to customer-based planning
Tie brand, performance, and retention into one revenue strategy
Eliminate vanity metrics; align all marketing KPIs to revenue outcomes
Own pricing architecture across membership and retail
Design and test price increases, tier rationalization, entry offers, and upsell strategies
Balance acquisition efficiency with long-term LTV and retention health
Partner with Operations to ensure pricing aligns with site-level realities
Build and own the revenue analytics framework: Cohort retention curves, LTV and LTV/CAC by tier and channel, Utilization and behavioral insights, Revenue pacing and forecasting tools
Establish a single source of truth across Marketing, Finance, and Operations
Provide early visibility into performance to proactively adjust spend and cost controls
Act as the connective tissue across Marketing, Finance, and Operations
Align teams around shared definitions, KPIs, and accountability
Elevate revenue conversations to an executive and PE-ready standard