Vice President of Retail

Groundworks Industries•Portland, OR

3d•Onsite

About The Position

Electric Lettuce is a multi-location cannabis retail organization operating 13 stores across Oregon. We are looking for a Vice President of Retail to own retail performance across all locations and drive disciplined execution, revenue growth, and profitability at scale. This role leads all district and store leadership teams and is responsible for ensuring consistent execution, strong operational standards, and high-performance store management across a highly regulated retail environment. The focus is simple: build structure, drive accountability, and deliver results. This is a hands-on executive role requiring strong financial acumen, multi-unit retail leadership experience, and the ability to lead through others. The right candidate has a proven track record of improving store performance, strengthening leadership teams, and scaling retail operations. This leader will partner closely with merchandising, marketing, purchasing, finance, and HR to ensure execution aligns with business strategy. Cannabis retail experience is helpful but not required.

Requirements

8–15+ years of retail leadership experience
5+ years of multi-unit retail management (5+ stores required; 10+ preferred)
Experience at Regional Director, VP Retail, or equivalent level
Strong financial acumen with P&L responsibility
Proven ability to grow revenue and improve operational performance
Experience working cross-functionally with merchandising, marketing, and finance
Strong leadership presence with ability to drive accountability through others
Must be at least 21 years of age
OLCC Marijuana Worker Permit required
Valid driver's license and ability to travel between store locations regularly
Portland metro-based with travel to Electric Lettuce locations, including Eugene

Nice To Haves

Cannabis retail experience is helpful but not required.
Corporate retail experience preferred (specialty, big-box, grocery, QSR, etc.)
Bachelor's degree or equivalent experience preferred

Responsibilities

Lead operations across 13 Electric Lettuce retail locations
Directly manage District Managers and oversee store leadership teams
Set clear operational standards and drive consistent execution across all stores
Hold leaders accountable for performance, execution, and results
Own full retail P&L across all locations
Partner with Finance on performance tracking, forecasting, and decision-making
Drive revenue growth, margin improvement, and profitability initiatives
Monitor KPIs and take corrective action when performance gaps arise
Build and execute strategies to grow same-store sales and total retail revenue
Partner with merchandising and marketing to optimize product mix and promotions
Ensure consistent execution of revenue-driving initiatives across all stores
Partner with purchasing and merchandising on assortment and inventory strategy
Align inventory levels with demand and financial targets
Evaluate product and vendor performance to support profitability
Oversee labor strategy, scheduling standards, and productivity targets
Ensure labor models align with revenue expectations and store needs
Develop District Managers and store leaders to strengthen leadership bench
Partner with marketing to ensure consistent execution of promotions in-store
Align campaign strategy with store-level execution and performance goals
Build a high-performance, accountability-driven retail culture
Coach and develop District Managers and store leaders
Strengthen leadership pipeline and succession planning across retail