Vice President of Marketing

Marriott Vacations Worldwide•Palm Desert, CA

About The Position

The Vice President (VP), Field Marketing Operations - Vacation Ownership, Marketing is responsible for overseeing all Field Marketing Operations across multiple sites for all of MVW’s Vacation Ownership (VO) brands, including Westin, Hyatt and Sheraton. This position will be responsible for strategizing, ensuring best practices and maximizing revenue in all facets of marketing operations and marketing channels. The VP will work closely with RVP’s, Regional, Divisional and Corporate leaders on program enhancements to maximize revenue and referral business. In addition, this role will ensure all projects and programs are processed through legal and brand review for compliance.

Requirements

Generally, a professional position requiring significant knowledge and experience in one or more disciplines and/or business operations as well as associate management experience.
College degree and/or relevant experience generally required.
Four-year college degree or equivalent work experience.

Responsibilities

Develops operating plans and workable business processes for sites in alignment with function strategy.
Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress and results. Typically influences work of cross-functional or extended teams.
Responds to, solves and makes decisions on business requests that have broader department impact and/or moderate risk. Presents alternative solutions to business issues by leveraging the broader organization.
Works to enhance the organization’s capabilities through effective staffing and development of others by: Anticipating staffing requirements by comparing business needs with strengths and weaknesses of existing staff, Using appropriate MVW interviewing tools to hire the best managers available from inside or outside, Setting and maintaining high standards for team and individual performance, providing timely coaching and feedback, Making and rewarding distinctions in performance.
Assists more senior associates in achieving business results by: Acting in a consultative fashion to implement programs impacting the broader organization, Assisting in the development and communication of broader organizational goals, Achieving results against budget within scope of responsibility, Taking calculated risks to move the sites or teams forward, Developing and using systems to organize and keep track of information, Balancing the interests of own group with the interests of the organization, Working with others to identify and remove barriers to success, Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge.
Performs other duties as appropriate.
Establish enterprise strategies, standards and best practices in all facets of field marketing operations to drive cost effective tour flow to maximize timeshare revenue.
Partner with Field VP and Directors to maximize tours and volume for all brands.
New Program Development and maximization of current programs.
Maintain and bridge the relationship between respective sites and corporate.
Communicate with Division VP’s as to their business needs.
Manage issues and recommend improvement adjustments to budget.
Create new cost-effective business.
Analyze channel performance by site and recommend adjustments as to process improvement, lead/tour qualifications and changes in personnel.
Assist with the CAF process to ensure programs are legally compliant.
Ensure projects are processed through legal and brand review.
Assure PCI, PII handling, DNC, other standards are being upheld at site level.
Manage the Marketing Program Request process; approve for implementation.
Communicate and implement consistent processes across the sites as it relates to technology, tools, compensation, training, reporting, performance management and all other facets of Marketing.
Organize and lead Marketing meetings/calls with Division VP’s, Regional VP’s and DOM’s.
Responsible for driving company encore and universal encore strategy to maximize revenue from these channels.
Develop annual NET Efficiency and package targets for sites in conjunction with 5-year LRP.
Continue to drive NET Efficiency and Process Improvements through best practices, encore rep compensation and performance management.
Develop processes, execution, management, and support of the MVC Encore Program.
Research and analysis of potential new Encore opportunities.
Building relationships with key Regional and Site stakeholders to execute new and existing Encore programs.
Drive Owner Enrollments through Encore package sales.
Responsible for the development and the management of the company’s FriendShare program.
Work with Product Development and the Field on program enhancements to maximize referral business through Friendshare.
Responsible for driving referral business through lead generation and site/call center referral programs.
Work directly with the Call Center to create new programs to drive referrals leads.
Implement and maximize across all sites Point of Sale Bring a Friend program.
Create programs to drive FriendShare leads to Website.
Create and implement Referral Lead Generation programs.
Responsible for management and marketing of Events and Roadshows in designated area.
Allocation of leads to regions/sites to maximize overall enterprise performance.
Manage website, marketing, and legal compliance of these programs.
Innovate new experiences to expand Events program.
Responsible for driving company site and universal Bounceback strategy to maximize revenue from these channels.
Monitor and revise program as needed to maximize package sales for the enterprise.
Develop annual package targets for sites in conjunction with 5-year LRP.
Activities Business growth strategy to maximize owner/renter capture rate.
Create cost effective/profitable MVW activities model.
Create and manage policies, best practices, etc.
Integration of MVW, Westin, Hyatt and Sheraton Best Practices across the enterprise.
Assess and/or develop new reports for leadership use to help manage business.
Marketing Stakeholder for Marketing I.T. Needs – work with Marketing Systems VP to ensure functionality for CRM systems, In House tools such as renter rebate, renter activator, last night free, i-ticket, activities, etc.
Responsible for creating Project Life Summaries for new projects.
Work with DOM’s to develop 5-year marketing plan by channel for new or proposed projects.
Prepare, present and participate in all monthly BUVAR’s.
Travel to each supported site as needed.