Vice President of Marketing

Illuminus • Fitchburg, WI

2h • Onsite

About The Position

The VP of Marketing provides strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization. This executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.

Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture.

This role serves as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• Minimum of seven to ten years of progressive marketing leadership experience required.
• Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
• Strong strategic thinking and executive leadership capabilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to lead cross-functional collaboration and organizational initiatives.
• Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
• Ability to balance strategic leadership with operational execution.
• Demonstrated ability to build relationships and influence across all levels of the organization.
• Commitment to the mission, values, and culture of Illuminus.
• Demonstrated success in strategic marketing leadership.
• Demonstrated success in brand development.
• Demonstrated success in digital marketing.
• Demonstrated success in lead generation and conversion strategy.
• Demonstrated success in occupancy or revenue growth.
• Demonstrated success in team leadership and development.
• Demonstrated success in multi-site marketing operations.
• Demonstrated success in data-driven decision making.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Provide strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement.
• Develop and execute integrated marketing strategies to strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in its service areas.
• Lead organizational marketing initiatives across digital, traditional, and community-based channels.
• Foster a high-performing and mission-centered marketing culture.
• Serve as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.
• Influence enterprise strategy and organizational growth.
• Lead brand evolution across a respected senior living organization.
• Collaborate with a mission-centered executive leadership team.
• Drive meaningful impact for residents, families, and team members.
• Help modernize and strengthen marketing capabilities across multiple communities.
• Travel between organizational locations and attend external meetings and events as needed.
• Perform work in a standard office environment with frequent computer use.

Benefits

• FREE Direct Primary Care (DPC) for employees enrolled in our health plan—no copays for primary care visits and personalized access to your provider
• Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck
• Dental, Vision, Life and Disability Insurance
• Flexible Spending Account (FSA)
• 401(k) Retirement Plan with a company match of $0.50 for every $1 you contribute, up to 6%
• Financial and Retirement Planning at No Charge
• Tuition Reimbursement
• Paid Time Off
• Mission-driven culture where you can make a meaningful difference every day

What This Job Offers

• Job Type: Full-time
• Career Level: Executive