Vice President of Marketing | Baltimore, MD (Hybrid)

Atlantic Health Strategies • Baltimore, MD

1d • $175,000 - $200,000 • Hybrid

About The Position

Mainspring Recovery is seeking a Vice President of Marketing to lead organizational growth and provide strategic leadership and oversight for Admissions, Business Development, marketing, and the organization’s digital presence. The role is accountable for census growth, brand reputation, and maintaining a healthy referral pipeline across all programs. It also partners with the executive team on expansion into new locations, service lines, and levels of care. The position begins with two direct reports, with room to grow the team.

The VP develops and executes marketing and business development strategy, leads and develops the Admissions and Business Development teams, builds referral relationships, and directs digital marketing, website, SEO, advertising, analytics, market research, and reputation management. The role oversees budgets and vendor performance and ensures marketing and business development activities comply with applicable healthcare regulations and standards.

The position is hybrid, with an anticipated one to two days per week in the Baltimore, Maryland office and remote flexibility. Frequent travel is required to Mainspring Recovery facilities in Dumfries, Lynchburg, and Harrisonburg, Virginia, as well as to referral partners, conferences, and prospective expansion markets. Hours are primarily standard business hours, with occasional evenings and weekends for events, campaign launches, and expansion activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least seven years of progressive marketing and/or business development experience, including at least three years in a leadership role with direct reports.
• Proven track record managing digital marketing programs, including website strategy, SEO, and paid advertising, with accountability for lead volume and cost-per-acquisition targets.
• Strong command of Google Analytics, Google Ads, Google Search Console, Meta Ads Manager, SEO tools, CRM systems, and content management systems.
• Working knowledge of healthcare marketing regulations, including HIPAA, 42 CFR Part 2, EKRA, and LegitScript certification requirements.
• Excellent written and verbal communication skills, including the ability to present to executive leadership, referral partners, and community audiences.
• Strong analytical and strategic planning abilities, including experience managing budgets, evaluating marketing performance, and driving measurable growth.
• Demonstrated leadership and coaching skills, with the ability to build, develop, and retain high-performing teams.
• Valid driver’s license and ability to travel regularly between Mainspring’s Virginia facilities.

Nice To Haves

• Master’s degree in Business Administration (MBA), Healthcare Administration (MHA), Marketing, or a related field.
• Experience in behavioral health, substance use disorder treatment, or another healthcare setting.
• Experience supporting multi-site growth, new market entry, or new service line launches.

Responsibilities

• Develop and execute annual marketing and business development strategy aligned with census targets, payer mix goals, brand objectives, and clinical and operational priorities.
• Lead Admissions and Business Development teams, including hiring, training, coaching, territory assignment, and performance management.
• Build and maintain referral relationships with hospitals, detox and residential providers, physicians, therapists, EAPs, courts and probation, drug courts, unions, alumni networks, and community organizations.
• Own the organization’s website, including content strategy, conversion optimization, accessibility, and vendor or in-house development resources.
• Direct technical and local SEO, Google Business Profile management, keyword strategy, and content production.
• Plan and manage paid search, paid social, display, and retargeting campaigns, including budget allocation and cost-per-admission targets.
• Establish tracking across the inquiry-to-admission funnel and report inquiry volume, conversion rates, cost per admission, and return on marketing spend to executive leadership.
• Lead market analysis, competitor research, and go-to-market planning for new locations, service lines, and levels of care.
• Manage online reputation and reviews across Google, Psychology Today, and treatment directories, and coordinate sensitive-issue communications with executive leadership.
• Ensure marketing and business development activities comply with HIPAA, 42 CFR Part 2, EKRA, the federal Anti-Kickback Statute, state licensing requirements, and LegitScript standards.
• Develop and manage the marketing and business development budget and hold vendors and agencies accountable to performance metrics.
• Represent Mainspring Recovery at conferences, community events, and professional associations.
• Travel regularly to Mainspring’s Virginia facilities and to referral partners, conferences, and prospective expansion markets.

Benefits

• Annual salary of $175,000–$200,000, commensurate with experience and education.
• 20% annual performance-based incentive, based on company metrics.
• 401(k) with company match.
• Company contribution toward medical benefits.
• Opportunity to build and lead a growing marketing and business development function within a mission-driven behavioral health organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive