Vice President of Marketing

Meketa•Quinte West, ON

3h•Hybrid

About The Position

Join our dynamic team as a Vice President of Marketing, where you will play a pivotal role in crafting and executing innovative marketing strategies. You will collaborate with cross-functional teams to enhance brand awareness, drive customer engagement, and contribute to the growth of our organization. If you are passionate about marketing and eager to make a significant impact, we invite you to bring your creativity and expertise to our team. This Marketing role reports directly to the SVP of Marketing and will collaborate closely with the Business Development teams.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field.
5+ years of experience in a marketing role.
Proficiency in digital marketing tools and platforms, including SEO, SEM, and social media.
Strong understanding of content creation and copywriting.
Experience with data analytics tools and marketing metrics.
Excellent communication and presentation skills.
Ability to manage multiple projects and meet deadlines.
Knowledge of CRM systems and email marketing software.
Creative thinking and problem-solving skills.
Strong attention to detail and organizational skills.
Ability to work collaboratively in a team environment.

Nice To Haves

Familiarity with graphic design tools like Adobe Creative Suite is a plus.

Responsibilities

Develop and execute a comprehensive marketing strategy that supports the firm's business objectives, drives brand awareness, and generates qualified leads.
Lead the firm's content marketing strategy, overseeing the creation of compelling, high-quality content across digital, print, video, social media, email, website, and sales enablement channels.
Partner with executive leadership and subject matter experts to develop thought leadership, educational content, market insights, white papers, webinars, videos, and other materials that position the firm as a leader in private markets.
Oversee the firm's editorial calendar and ensure the consistent delivery of timely, relevant, and engaging content that supports business development and client engagement.
Direct integrated marketing campaigns across multiple channels, including email, digital advertising, website, social media, webinars, events, and public relations.
Lead all marketing operations, including marketing automation, CRM management, SEO/SEM, website optimization, analytics, reporting, and campaign performance measurement.
Own and optimize the HubSpot CRM and marketing automation platform, including campaign execution, lead nurturing, workflow automation, segmentation, and personalization strategies.
Manage and continuously improve the firm's marketing technology stack, ensuring seamless integration between platforms, data integrity, operational efficiency, and scalable marketing processes.
Establish and monitor key marketing performance indicators (KPIs), analyze campaign effectiveness, and deliver actionable insights and executive-level reporting to senior leadership.
Conduct market research and competitive analysis to identify emerging industry trends, client needs, and growth opportunities.
Collaborate closely with business development, the investment team, and executive leadership to align marketing initiatives with strategic business priorities and revenue objectives.
Lead the development and execution of social media strategy, creating engaging content that strengthens brand awareness, expands audience reach, and supports lead generation.
Oversee the firm's website strategy, ensuring content remains current, optimized for search engines, and aligned with business goals and user experience best practices.
Direct the creation and production of marketing collateral, presentations, case studies, sales materials, newsletters, and client communications that support advisor education and business development.
Plan and execute conferences, client events, webinars, product launches, and promotional initiatives to strengthen client relationships and enhance brand visibility.
Manage relationships with external agencies, designers, writers, public relations firms, and other marketing partners to ensure high-quality execution and brand consistency.
Develop, manage, and monitor the annual marketing budget, ensuring efficient allocation of resources and measurable return on investment.
Build, mentor, and lead a high-performing marketing team while fostering a culture of creativity, collaboration, innovation, and continuous improvement.
Ensure brand consistency and messaging across all marketing channels and client touchpoints while maintaining compliance with applicable regulatory and industry standards.