Vice President of Marketing
About The Position
The Vice President of Marketing collaborates with the General Manager and Executive Team on the strategic development, direction, and implementation of all marketing activities. This includes database marketing, direct mail, sales, advertising, casino marketing, public relations, and promotions/events. The role involves creating and managing an effective marketing plan for the property, developing promotional themes, reinvestment and sales strategies, and leading internal teams and external agencies in creative development. Key responsibilities include overseeing property branding and imaging, developing customer acquisition and retention plans (including loyalty programs), utilizing data for informed decision-making, and driving innovation in marketing strategy and execution. The position also involves budget development, monitoring costs, ensuring profitability, maximizing guest experience, and maintaining proper audit trails and regulatory compliance. The VP will represent the company externally, communicate marketing plans internally, and ensure flawless internal control and regulatory compliance.
Requirements
- College degree or other work or educational equivalent required
- 10-15 years of relevant experience working in marketing manager and above roles within the casino industry; previous experience as a department leader preferred
- Proficient in the full suite of Microsoft Office products
- Outstanding organizational skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast-paced, fluid environment
- Strong desire to take accountability and have their performance measured on contribution to business results
- Business intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competition
- Create and seize opportunities to win, even when faced with ambiguity
- Ability to remain professional in stressful situations and the ability to thrive in high pressure, fast paced environment
- Analytical prowess which includes critical thinking skills that get to the root of the problem
- Problem resolution, be decisive and timely, act on information and adapt with changes
- Team focused, catalyst for success of the whole team
- People developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional best
- Performance manager, arm employees with specific and useful performance feedback
- Self-assurance, resilient and tenacious
- Self-awareness, genuine understand of personal strengths and weaknesses
- Environmental radar, understand how to get things done and when to involve others in decisions
- Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network
- Ability to maintain confidentiality
- Ability to successfully fulfill the pre-employment process
- Ability to work flexible shifts and days of the week including holidays
- Ability to obtain and maintain all necessary licensing
Nice To Haves
- Previous experience as a department leader preferred
Responsibilities
- Collaborates with the General Manager and Executive Team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, sales, advertising, casino marketing, public relations and promotions/events.
- Creates, implements and manages an effective marketing plan for the property, working with the Executive Team to determine current and future objectives.
- Develops promotional themes, reinvestment and sales strategy to meet property performance objectives.
- Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions.
- Oversees the branding and imaging of the property.
- Develops plans for customer acquisition.
- Oversees retention efforts, including loyalty programs.
- Utilizes and/or acquires data to make informed decisions.
- Responsible for driving innovation in marketing strategy and execution.
- Participates in budget development, monitors marketing and event costs, and ensures profitability.
- Takes all steps necessary to ensure the financial and reputational success of promotions and special events; ensures analysis, review and recommendations.
- Works to maximize guest experience supporting all service standards and programs.
- Responsible for proper audit trails and regulatory compliance.
- Represent the company in a professional capacity at external functions, special events, concerts, promotions, etc.
- Leads in communicating marketing plans to external departments and ensuring property management team is fully aware of upcoming marketing events.
- Ensures flawless internal control and regulatory compliance leading to perfect internal and external department audits.
Benefits
- Medical
- Dental
- Vision
- Life insurance
- AD&D insurance
- Critical illness insurance
- Hospital insurance
- Short-term disability
- Long-term disability
- Identity protection
- Legal protection
- Flexible Spending Account (FSA) access
- Health Savings Account (HSA) access
- Traditional 401(k) contribution eligibility
- Roth 401(k) contribution eligibility
- Employee Assistance Program (EAP) for counseling on mental health, finances, adult care, disability, and grief.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
Associate degree
