Vice President of Marketing, Generac Home

Generac Power Systems • Boston, MA

34d

About The Position

The Vice President of Marketing for Generac Home is a senior commercial leader responsible for building and executing a modern, data-driven marketing strategy that accelerates growth across the residential portfolio. We are seeking a highly experienced and visionary VP that has worked with long sales cycle, high cash outlay and/or financed categories, is comfortable with change and with building and growing teams and capability, has proven ability to balance the needs of multiple stakeholders, and has the business and marketing skills to elevate our brands and products through business and marketing strategy and execution. Operating within a highly matrixed environment, this leader will partner closely with General Managers, Sales, Product Management, and Corporate Marketing to create a unified and scalable go-to-market approach across channels and product lines.

Requirements

• 20+ years of progressive marketing leadership experience, including executive-level roles
• Demonstrated track record delivering revenue growth in complex, multi-channel environments, preferably in organizations that have delivered transformative products and experiences to consumers nationally
• Experience in industries with long purchase cycles and high-consideration buying journeys - understanding of consumer energy products and markets a distinct advantage
• Strong background in integrated marketing, brand transformation, and demand generation at scale
• Proven history as a collaborator able to work cross-functionally, engage diverse groups of internal team members and build strong relationships
• Seen as an effective and impactful people leader, including demonstrated strength in building, coaching and motivating high performing teams
• Personal passion for our categories and strategy of powering a smarter world

Responsibilities

• Lead the transformation of Generac Home from a group of hardware-oriented marketers into an organization that delivers solutions and customer experiences across an integrated ecosystem of products and solutions.
• Develop and continuously optimize clearly defined consumer and channel partner full lifecycle experiences to be used by members of the broad organization as true north when developing products and experiences.
• Work with Corporate Marketing to evolve the Generac brand into a unified, modern residential energy brand across legacy and emerging categories.
• Lead the teams to define the commercial strategy and execution for new product launches and implement the newly developed commercial staged gate innovation process.
• Lead our national media strategy to support lead generation efforts, and those of our partners, showing up with relevant and timely messages to consumers in need, and be accountable for significant annual spend.
• Evolve Generac’s support of channel partner marketing efforts from coop and market development funds to a more advanced support infrastructure that contemplates the roles that retail, dealer and wholesale partners can play together with us in our collective efforts to reach consumers.
• Build a team of marketing experts who operate regionally to develop relevant marketing and communication strategies in conjunction with regional sales and strategy leadership.
• Partner with digital product management and execution groups to define and deliver best-in-class experiences for consumers and partners.
• Build and lead a high-performing marketing organization across brand, digital, product marketing, insights, and demand generation.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed