Vice President of Marketing - Multi-Property

Hollywood Casino St. Louis • Maryland Heights, MO

6d

About The Position

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry where the days and nights are fast-paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.
Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.
Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.
Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties, which generates trial and builds long-term relationships with customers and strengthens the brand value.
Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
Drives improved program results in all areas of responsibility through staff development and training programs, and establishes methods, procedures, and guidelines to maintain desired standards and high-quality service; monitors results through inspection, evaluation, and analysis. Makes changes if necessary to achieve results.
Responsible for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
Leads departments through active participation.
Management accountability for all team members for day-to-day and long-term operations to include hiring, training, and developing employees, which includes coaching, mentoring, and appropriate performance management up to and including separation.
Ensures appropriate iT resources are available to run programs.
Familiarization with all company brand programs and systems, and provides input to improve brand direct marketing efforts.
Responsible for the overall integrity of daily operations, offers, and customer database information.
Financial results that meet or exceed budget expectations for revenue generation and cost control.
Maintains compliance with all regulatory, governmental, and safety requirements.
Responsible for the development of the team, including completion of all required training and knowledge of all policies and procedures relating to their positions.
Maintains compliance with policies and procedures.
Performs all other related and compatible duties as assigned.

Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; MBA required.
• Seven years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Experience within the casino industry.
• Ability to understand and analyze Budget and P&L Statements and competitive information, and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Ability to respond calmly and make rational decisions when required.
• Teamwork-ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Employee must be able to qualify for gaming licenses, permits, etc., as required by federal, state, and local regulations.
• Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Responsibilities

• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties, which generates trial and builds long-term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Drives improved program results in all areas of responsibility through staff development and training programs, and establishes methods, procedures, and guidelines to maintain desired standards and high-quality service; monitors results through inspection, evaluation, and analysis. Makes changes if necessary to achieve results.
• Responsible for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Leads departments through active participation.
• Management accountability for all team members for day-to-day and long-term operations to include hiring, training, and developing employees, which includes coaching, mentoring, and appropriate performance management up to and including separation.
• Ensures appropriate iT resources are available to run programs.
• Familiarization with all company brand programs and systems, and provides input to improve brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers, and customer database information.
• Financial results that meet or exceed budget expectations for revenue generation and cost control.
• Maintains compliance with all regulatory, governmental, and safety requirements.
• Responsible for the development of the team, including completion of all required training and knowledge of all policies and procedures relating to their positions.
• Maintains compliance with policies and procedures.
• Performs all other related and compatible duties as assigned.

Benefits

• wellness programs designed to support our team members' financial, physical, and mental well-being
• day-one medical coverage
• 401(k) matching
• annual performance bonus
• Paid time off is earned according to the local policy and increases with the length of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees