Vice President of Marketing Communications
About The Position
The Vice President of Marketing Communications (VP) is a senior executive leader responsible for developing and executing a comprehensive, mission-driven marketing and communications strategy. This role advances the organization’s visibility, reputation, and community impact through clear, ethical, and inclusive communications that support program delivery, fundraising, advocacy, and stakeholder engagement. The VP ensures the agency’s work is communicated effectively to internal and external audiences, including clients, donors, partners, and the broader community, while reinforcing trust, transparency, and organizational credibility.
Requirements
- Minimum of 10 years of progressive experience in marketing and communications.
- At least 5 years of leadership experience at the senior or executive level.
- Demonstrated success in mission-driven, non-profit, healthcare, education, or social service environments.
- Strong expertise in brand management, executive communications, media relations, and digital strategy.
- Applied knowledge of appropriate supporting technology and applications, including Microsoft Office Suite, Mailchimp, WordPress, Canva, Publisher, Hootsuite, CMS-Website population.
- Exceptional written and verbal communication skills.
- Ability to collaborate across departments and engage diverse stakeholders.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field; Master’s degree preferred.
- Experience supporting fundraising campaigns and organizational growth initiatives.
- Familiarity with accessibility best practices, data privacy, and crisis communications.
- Demonstrated commitment to diversity, equity, inclusion, and trauma-informed communications.
Responsibilities
- Lead and execute an integrated marketing and communications strategy that advances the mission, brand, and strategic priorities of HFI and Nazareth Prep.
- Serve as a strategic advisor to executive leadership on messaging, brand positioning, reputation management, and public relations.
- Ensure consistent, mission-aligned communications across all organizational channels and audiences.
- Manage the organization’s brand identity, storytelling, and content strategy, including ethical use of client stories, data, and imagery.
- Develop and implement marketing communications initiatives to support student recruitment and enrollment at Nazareth Prep.
- Direct media relations, spokesperson preparation, and crisis communications planning.
- Oversee digital communications, including websites, email marketing, and social media, while providing guidance and training to staff.
- Measure and report communications outcomes and engagement metrics to leadership and stakeholders.
- Partner with Development and Program teams to support fundraising campaigns, donor communications, grants, events, and organizational publications.
- Produce and manage marketing collateral, newsletters, annual reports, and other print and digital materials.
- Represent the organization at community events and cultivate relationships that strengthen visibility and engagement.
- Manage external vendors, consultants, and creative partners to ensure high-quality execution of communications initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
