Vice President of Marketing

Gun Lake Tribal Gaming•Wayland, MI

4d•Onsite

About The Position

To oversee and be responsible for the performance and production of Database Marketing, Casino Analysis, Advertising, Rewards Club, Special Events, Guest Experience, Community Relations, Charitable Giving, Player Development, Call Center, Entertainment, and Gift Shop. Responsible for planning and execution of brand-enhancing promotions, events, and strategic campaigns that support Gun Lake Casino Resort’s business objectives to deliver gaming volumes, market share, and return on investment. At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love, Truth, Respect, Bravery, Honesty, Wisdom, Humility.

Requirements

Must be 21+ years of age.
Must have a Bachelor’s Degree from an accredited four-year college or university with a concentration in advertising, business, marketing, or hospitality/casino management.
Must have a minimum of ten (10) years of combined gaming/hotel/resort hospitality experience.
Must have a minimum of seven (7) years of experience at Director of Marketing level, or equivalent, at a resort/gaming property that comprises of at least 1500 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets.
Must possess a strong, outgoing, enthusiastic, and friendly personality.
Ability to logically and independently plan, organize, and complete work.
Ability to respond effectively to sensitive inquiries and complaints.
Ability to interpret and apply mathematical operations to such tasks as frequent distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Superior business skills including the use of data to drive decisions.
Advanced skills in handling increasingly complex matters.
Demonstrated experience working with strategic planning.
Excellent communication and organizational skills (both written and oral).
Highly responsible with the ability to meet deadlines with a high sense of urgency.
Strong background in public relations, interpersonal communications, and supervision.
Must have ability to resolve problems and conflicts in a diplomatic and tactful manner.
Must be dependable and flexible with work schedule.
Ability to maintain records and type reports and correspondence at a proficient and professional level.
Proficiency in Microsoft 365 (Office) and Adobe products.
Must be able to obtain a Gun Lake Tribal Gaming License.
The ability to travel is required. Local and out-of-town travel is periodically required to attend various meetings with local, state, federal, and tribal governments and other gaming facilities as directed.
Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
Ability to read, write, and input data into the computer.
Must have the manual dexterity to operate job-related equipment.
Must have the ability to access all properties and areas.
Ability to sit at a computer for a long period of time.
All applicants must be able to demonstrate their US work authorization during the employment verification process.
The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.

Nice To Haves

MBA/Master’s degree strongly preferred.
Gaming experience in both Class III Indian Gaming and Commercial Gaming preferred.

Responsibilities

Practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service” standards at all times.
Participating with the Executive Management Team in developing strategic and tactical operating plans to support property objectives.
Creating, implementing and managing strategic and effective marketing plans that coincide with revenue generating departments’ goals and objectives.
Leading internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, and radio.
Utilizing and/or acquiring data to make informed decisions while maintaining the financial and reputational success of the property.
Driving innovation in marketing strategies and execution.
Participating in budget development and monitoring and maintaining department expenses and capital budgets within established guidelines.
Developing, supporting, maintaining integrity, and complying with company policies and procedures, state, federal, and tribal government rules, regulations, and internal controls.
Supervising and leading management, supervisory, and front-line Team members to ensure optimum operating efficiencies, quality guest experiences, and appropriate staffing levels.
Representing the property in a professional capacity at external functions, special events, concerts, promotions, etc.
Utilizing effective communication tools to ensure that consistent, accurate, and timely information is provided through all shifts.
Maintaining complete confidentiality of all company information at all times.
Communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
Inspiring and driving Team Members to go beyond the expected, while developing them to be their personal and professional best by providing them with specific and useful performance feedback.
Developing and designing presentations—primarily in PowerPoint—that advance key business objectives and tell the story through clean, concise, and well-organized slides.
Directly overseeing all operations related to the property’s Gift Shop and Players Club.
Practicing, supporting, and always promoting Gun Lake Casino Resort’s Four Diamond Standards.
Performing other job-related duties as assigned.