Vice-President of Marketing & Communications

YWCA Clark County•Vancouver, WA

About The Position

Reporting directly to the Chief Executive Officer, the Vice-President of Marketing & Communications works with the Executive Leadership Team. As a team of one, this role leads both the strategic direction and execution of all marketing and communications efforts, including content production, campaign delivery, and performance evaluation. The Vice-President of Marketing & Communications is responsible for setting and executing the organization’s marketing and communications strategy, ensuring alignment with our mission and strategic objectives. This role leads the marketing and communications function, leveraging contractors, interns, and external partners to execute key initiatives. The Vice-President of Marketing & Communications leads all facets of crafting, planning, executing, measuring, and evaluating our marketing, communications, public relations, publications, and brand activities. These efforts effectively communicate the organization’s mission, programs, and impact to our stakeholders. Key responsibilities include overseeing initiatives to enhance brand recognition and engagement among donors, community members and program participants. This entails developing content calendars, executing long-term marketing and communications goals, managing seasonal campaigns, and performing day-to-day operational activities in marketing and communications. The ideal candidate will have excellent organizational, communication, graphic design, and writing skills, as well as an ability to foster positive relationships, both internal and external. They should demonstrate a proven track record of developing and executing successful marketing and communication strategies.

Requirements

There is a strong social justice component to all positions within YWCA Clark County, requiring critical thinking through the lens of racism and intersections with poverty. Knowing the core principles of anti-racism and grounding those principles in everyday work are required job skills and core values.
Bachelor's degree in Marketing, Communications, or a related field or equivalent combination of education, training, and experience.
7+ years of experience in marketing and communications required.
Excellent written and verbal communication skills, with a talent for crafting compelling content and conveying complex ideas clearly and concisely.
Strong analytical skills and proficiency in leveraging digital marketing data for decision-making and optimization.
Demonstrated ability to thrive in a fast-paced environment, manage multiple priorities, and collaborate effectively with cross-functional teams.
Proficiency in graphic design tools for developing marketing materials and creating visual concepts using software to develop the overall layout and production design for ads, brochures, appeals, and flyers.
Experience in creating dynamic social media content through video, graphic design, and photography.
Experience managing budgets and ensuring efficient resource utilization.
Proven knowledge of communications and marketing ethics and best practices.

Nice To Haves

Professional experience at a nonprofit is highly preferred.
at least 2 years in a leadership role preferred.
Effective storytelling abilities are a plus.
Strong media relations experience and established network of media contacts a plus.
Proficiency in relevant software, including MS Office, web analytics, CRM, Adobe CS, and Canva; experience with Squarespace preferred.

Responsibilities

Assure that participants, staff, volunteers, and community partners are treated with respect and dignity regardless of race, ethnic background, gender or socioeconomic background.
Strategize, gain approval for, track, and engage in activities that meet the organization’s 1% for Social Change requirement.
Think through the lens of racial equity and its intersections with poverty. Use the core principles of anti-racism and grounding those principles in all daily tasks.
Incorporate the YWCA’s commitment to social justice by understanding how racism, sexism, classism, and other oppressions intersect and are embedded in institutions. Seek opportunities for continued learning about racial, gender and class equity.
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for the organization’s mission, programs, fundraising activities, services, and brand.
Maintain confidentiality of participants as required by federal and state statue.
Develop and manage an editorial calendar encompassing captivating written and audio/video content for diverse marketing platforms, including the website, social media platforms, and email campaigns.
Lead all strategy and production of marketing materials such as quarterly newsletters, annual reports, organization and program brochures, fact sheets and flyers, presentation folders, special event invitations, press releases, and other relevant materials.
Regularly review and promptly update website content to ensure accuracy, relevance, and alignment with organizational goals and messaging.
Lead all strategy and production of content for the organization's social media channels to enhance brand visibility, engage with stakeholders, and drive meaningful connections and relationships with our target audience.
Oversee the organization's brand identity, ensuring consistency and coherence across all communication channels and materials.
Stay informed about industry trends and recommend adjustments to communication strategies and practices to ensure relevance and effectiveness.
Monitor, analyze and report marketing and communication metrics to assess performance, identify areas for improvement, and inform future strategies and campaigns.
Cultivate relationships with media outlets, draft press releases, and coordinate media opportunities to enhance the organization's visibility and reputation.
Manage relationships with printer vendors for all deliverables related to the position, providing cost estimates and adhering to specified production budgets.
Serve as a liaison between the organization and communications contractors, ensuring effective collaboration and alignment of communication efforts.
Maintain confidentiality.