Vice President of Marketing & Communications

L'Alliance New York•New York, NY

4d•Hybrid

About The Position

L’Alliance New York is seeking a Vice President of Marketing & Communications, a senior executive leader responsible for shaping and executing the organization’s overall marketing, communications, and audience development strategy. As a key member of the Executive Team, this role partners closely with the President and senior leadership to drive institutional visibility, audience growth, earned and contributed revenue, and brand positioning. The position oversees all aspects of marketing, communications, creative services, and audience engagement across the organization’s education, cultural programming, membership, and fundraising initiatives. The VP is expected to be both a strategic visionary and an operational leader, capable of setting long-term direction while ensuring excellence in day-to-day execution. This role will lead and inspire a team of 8 across five functional areas: Audience Development & Marketing, Digital & Creative Services, Marketing Operations, Media Relations, and Website Management, fostering cross-departmental collaboration and championing a data-informed, audience-centric approach. The VP will identify and maximize opportunities to raise brand awareness, deepen engagement, and broaden reach through a diverse mix of marketing, advertising, media, social media, and community engagement campaigns using traditional and digital tools.

Requirements

10+ years of progressive experience in marketing and communications, with significant leadership experience.
Proven track record of developing and executing integrated, multi-channel marketing strategies.
Demonstrated success in audience development, brand building, and revenue growth.
Sales-driven mindset, with a strong focus on meeting and exceeding objectives.
Strong leadership and team management skills, with the ability to inspire and develop high-performing teams.
Expertise in digital marketing, CRM systems, and data-driven decision-making.
Experience overseeing website strategy, development, and optimization, including CMS platforms, UX/UI best practices, and digital integrations.
Excellent communication, storytelling, and presentation skills.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Experience managing budgets and aligning marketing investments with organizational outcomes.
Must be able to work on select evenings and weekends at L’Alliance New York events in Manhattan and Montclair, NJ.

Nice To Haves

Experience in the arts, cultural, nonprofit, education, or mission-driven sectors strongly preferred.
Familiarity with the New York cultural landscape strongly preferred.
French language proficiency preferred.

Responsibilities

Define and lead a comprehensive, integrated marketing and communications strategy aligned with L’Alliance New York’s mission, growth objectives, and strategic priorities.
Partner closely with the President and Executive Team to shape institutional positioning, audience development, and revenue strategy.
Serve as the organization’s chief brand steward, ensuring a clear, consistent, and compelling identity across all touchpoints.
Represent L’Alliance New York externally with media, partners, sponsors, and the broader cultural community.
Lead, mentor, and develop a high-performing Marketing & Communications team of 8 FTEs across five functional areas, plus agency partners and consultants, fostering a collaborative, inclusive, and accountable culture.
Oversee departmental operations across Audience Development & Marketing, Digital & Creative Services, Marketing Operations, Media Relations, and Website Management, including structure, workflows, and resource allocation, to maximize efficiency and impact.
Drive innovation through the adoption of AI and emerging technologies to enhance marketing effectiveness and audience engagement.
Manage the annual marketing budget, ensuring strategic allocation of resources aligned with organizational priorities and goals.
Own the full customer lifecycle—from acquisition funnels and retention campaigns to audience segmentation and performance measurement—to systematically convert occasional ticket buyers into members and donors.
Oversee integrated marketing plans across paid, owned, and earned channels; manage CRM, segmentation, lifecycle campaigns, and pricing strategy.
Drive audience analytics, campaign measurement, targeting strategy, and engagement reporting to inform data-driven decision-making.
Ensure the box office, customer service, and sales systems operate as a seamless extension of the audience development function.
Define and evolve L’Alliance’s brand identity and storytelling to strengthen its position as a leading French language and francophone cultural institution.
Provide strategic direction and final oversight on all creative output—design, video, photography, copy, and editorial—ensuring excellence, brand consistency, and alignment with the organization’s mission across print, digital, and social channels.
Oversee the Creative Director and creative team in delivering complete, multi-channel assets for every event and program—from trailers and social content to email campaigns and printed materials.
Ensure a consistent written voice across all consumer-facing channels through dedicated copywriting and editorial resources.
Ensure Marketing Operations owns the technology stack, standardizes workflows, and builds repeatable processes so every program is marketed on time and on strategy.
Oversee end-to-end project management: production calendars, deadlines across creative, digital, PR, programming, and Language Center.
Partner cross-functionally with Programming, Language Center, Development, Membership, and Finance teams to ensure alignment and maximize impact.
Manage media relations and PR through the consultant function, ensuring press strategy, journalist relationships, and institutional voice are maintained.
Ensure the organization’s website serves as a best-in-class brand platform and central hub for audience engagement, with agency support for web development, UX optimization, SEO, and analytics.
Present strategic insights, performance metrics, and recommendations to senior leadership and the Board.