Vice President of Digital Products

Marlene Meyerson JCC Manhattan • New York, NY

2d • Onsite

About The Position

The Marlene Meyerson JCC Manhattan seeks a Vice President of Digital Products to lead the next phase of its digital transformation. The JCC is looking for a VP of Digital Products to serve as the architect of its user experience, building upon a modern digital foundation. This role focuses on orchestrating excellence, optimizing the digital "front door" to be as vibrant and welcoming as the physical one. Reporting to the Chief Engagement Officer, the VP will oversee the technical enablement of the JCC's consumer products, with a focus on optimization, data-driven insights, and frictionless journeys. This is a strategic and hands-on role aimed at improving the JCC's digital experience, operational efficiency, member communication, reporting, and technology utilization across the organization. The JCC's primary operating platform is managed by its vendor partner, Daxko. This role's primary function is to act as the key internal partner who understands business needs, identifies operational pain points, and collaborates with Daxko to implement critical enhancements and new capabilities. The Marlene Meyerson Jewish Community Center of Manhattan aims to create a welcoming and vibrant environment where individuals from all walks of life connect, grow, and learn, rooted in Jewish values. It serves as a cornerstone of the Upper West Side, offering programs for all stages of life, including children's and family programs, health and wellness, arts and culture, and social services. The JCC envisions an inclusive and diverse Jewish life, providing a supportive space for people of all backgrounds to engage, nurture their well-being, and find a sense of belonging.

Requirements

• 10+ years of experience leading digital products, websites, customer-facing platforms, or operational technology.
• Strong experience managing websites and digital content platforms, ideally including WordPress.
• Understanding of how website structure, content, navigation, forms, registration flows, SEO, and analytics contribute to a seamless customer journey.
• Ability to translate business needs, staff feedback, member pain points, and data insights into clear priorities, requirements, and improvements.
• Comfort working across systems such as registration platforms, CRM tools, email/marketing platforms, reporting tools, project management systems, and ticketing workflows.
• Experience with Daxko, WordPress, Monday.com, GA4, Tableau, or similar tools is highly valued.
• Ability to work effectively with vendors, agencies, and internal teams, including asking the right questions, clarifying requirements, managing expectations, tracking issues, and advocating for enhancements.
• Comfort using analytics, reporting, customer feedback, and operational insights to guide decisions. Must be comfortable using data to understand what is working, what is not, and where to focus next.

Responsibilities

• Fine-tune the customer journey for thousands of members, from camp registration to film festival ticketing, using platforms like DAXKO, WordPress, and Monday.com.
• Establish a culture of using data (GA4 and CRM insights) to inform decisions and drive strategic growth.
• Lead and empower a team of three Product roles and manage external agencies (CRM, SEO).
• Guide the strategic vision for training, upskilling, engagement, and hospitality using digital products and professional development.
• Act as a leader in process innovation and serve as the technical bridge between Finance, Marketing, and Programming to ensure the digital roadmap supports the JCC's long-term mission.
• Work in a high-energy, collaborative environment driven by a mission of building and fostering community.

Benefits

• Health Benefits such as Medical, Dental, and Vision Insurance
• Paid Vacation Time
• Generous offering of Federal and Jewish/Secular Holidays
• 403(b) Retirement Account
• Opportunities for professional development, mentorship, and leadership investment
• Access to all the JCC's cultural, learning, arts, and film programs
• Free fitness membership for the pool and health club
• Discounts on other JCC programs

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed