Vice President

Ignite Visibility•Cleveland, OH

1d•Remote

About The Position

Ignite Visibility is hiring a Vice President of Demand Generation to lead growth across all businesses in its Radius division, a portfolio of consumer lead-generation and home-services brands. The division acquires homeowners through paid search, paid social, and organic search and connects them with contractors. The role owns demand generation strategy, budgets, and performance, with paid media as its primary focus. It is a player-coach position: the Vice President leads the paid media team while remaining hands-on with campaigns, ads, search terms, and account improvements. The role also sets SEO priorities for Radius brands and contributes expertise to Ignite Visibility’s agency B2B demand programs. It oversees integration of acquired paid media programs, establishes a unified measurement framework, and provides leadership with a blended view of demand performance across sources, including affiliate and partner traffic managed by others. The position reports weekly on performance to division and investor leadership and manages media-source relationships, budget forecasting, pacing, and allocation across brands and channels. Success in the first year includes bringing Radius paid media under a single contribution-margin framework with trusted weekly reporting; integrating acquired programs and improving lead quality and cost per lead; setting organic priorities that SEO teams adopt; growing the agency’s B2B program with clear pipeline attribution; and strengthening the paid media team.

Requirements

At least 10 years of experience in performance marketing.
At least 5 years managing multi-million-dollar annual media budgets across search and social.
At least 3 years leading a team.
Direct experience in lead generation, marketplaces, or another business model where demand is managed against unit economics such as cost per lead, customer acquisition cost, and contribution margin.
Hands-on fluency with Google Ads, Meta Ads Manager, and Microsoft Ads, including the ability to assess and improve an account quickly.
Working knowledge of SEO sufficient to set priorities and make a business case, including the ability to interpret Search Console reports, distinguish ranking issues from click-through-rate issues, and communicate needs to technical or content teams.
Strong analytics skills, including experience with GA4, Search Console, Looker or similar tools, spreadsheets, and enough SQL to retrieve data independently.
Experience building or leading a performance marketing team and maintaining high standards while delegating effectively.
An operator mindset and comfort working in a fast-moving division that reports to a private equity partner and expects data-backed decisions.

Nice To Haves

B2B experience, such as using LinkedIn Campaign Manager.
Post-acquisition integration experience.
B2B demand-generation experience for a services or agency business.
Home-services or local-services industry experience.
Lifecycle marketing or conversion-rate optimization experience.

Responsibilities

Own paid search and paid social strategy, budgets, and performance across all Radius brands, optimizing for cost per lead, contribution margin, and lead quality.
Personally work in advertising accounts, including building campaigns, writing ads, reviewing search terms, and troubleshooting performance.
Audit, restructure, and rebuild acquired brands’ paid search and paid social programs, bringing them under a unified measurement framework and coordinating the transition of execution to the Radius team.
Track blended cost per lead and margin across demand sources, including affiliate and partner traffic managed by other teams.
Set organic search priorities and targets for Radius brands and make the business case to internal SEO teams in marketing and the agency.
Evaluate and develop other demand channels as appropriate, including lifecycle and email, landing-page and form conversion-rate optimization, and new-source tests.
Lead B2B paid demand-generation programs for Ignite Visibility’s agency services and Radius’s contractor business across LinkedIn, paid search, paid social, and retargeting, in partnership with sales and marketing leadership.
Provide weekly performance reporting to division and investor leadership, including candid updates when performance is not meeting expectations.
Lead the paid media team, setting standards, supporting employee development, and planning team capacity as the portfolio grows.
Manage relationships with Google, Meta, Microsoft, and other media sources.
Forecast budgets, pace spend, and reallocate investment across brands and channels based on marginal return.