Vice President of Consumer Insights & Intelligence

Techtronic Industries - TTI•Anderson, SC

2d•Onsite

About The Position

TTI Consumer Power Tools is seeking a strategic, highly analytical, consumer-focused executive to build and lead an enterprise-class Consumer Insights & Intelligence capability. The role develops a comprehensive understanding of consumers, category dynamics, competitors, cultural trends, retail environments, and evolving purchase behaviors, then translates that understanding into strategies that drive brand growth, product innovation, consumer acquisition, engagement, loyalty, and revenue. The VP will establish a unified Voice of the Consumer across the organization by integrating traditional research with behavioral, transactional, digital, social, retail, and first-party data. The executive will partner across Brand Marketing, Product Development, Digital/E-commerce, Performance Marketing, Sales, Retail, Finance, and Executive Leadership, and will lead a high-performing Consumer Insights & Intelligence organization. The position is based in Anderson, South Carolina.

Requirements

At least 15 years of progressive experience in Consumer Insights, Market Research, Consumer Strategy, Analytics, Brand Strategy, or related disciplines.
At least 7 years of senior leadership experience building and managing high-performing teams.
Demonstrated ability to translate consumer insights into measurable commercial growth.
Deep expertise in quantitative and qualitative research methodologies.
Strong understanding of first-party data, digital analytics, CRM, segmentation, attribution, social listening, and modern consumer-data ecosystems.
Experience applying AI, predictive analytics, and advanced data science to consumer and marketing challenges.
Proven ability to influence C-suite executives and cross-functional senior leaders.
Exceptional communication and storytelling skills, including the ability to simplify complex information into decisive business recommendations.
Bachelor's degree required.
Consumer-obsessed, commercially minded, strategic and analytical, action-oriented, digitally fluent, innovative, and influential leadership approach.

Nice To Haves

Experience in consumer products, durable goods, home improvement, tools, outdoor products, automotive, technology, retail, or similarly complex consumer categories.
Experience working with major retailers and understanding omnichannel shopper behavior.
MBA, advanced analytics, behavioral science, marketing, or related graduate degree.

Responsibilities

Develop and lead TTI's Consumer Insights & Intelligence strategy across consumer brands, categories, and product platforms.
Establish a comprehensive consumer understanding framework covering attitudes, behaviors, motivations, needs, purchase drivers, barriers, and emerging trends.
Build a centralized Voice of the Consumer capability to inform marketing, product development, innovation, retail, and customer-experience decisions.
Identify emerging consumer behaviors and cultural shifts that present opportunities for TTI, and evolve research into a proactive strategic growth capability.
Develop actionable consumer segmentation models and identify opportunities to acquire, retain, and grow high-value customer segments.
Map consumer journeys from awareness and consideration through purchase, adoption, repeat purchase, system expansion, advocacy, and loyalty; identify influential moments and partner with marketing teams to activate segments across channels.
Lead brand health and equity measurement, marketing-outcome measurement frameworks, campaign-effectiveness evaluation, consumer testing, and competitive intelligence programs.
Embed consumer insights throughout product development and partner with Product Management, Engineering, Industrial Design, and Innovation teams to identify unmet needs, use cases, and innovation opportunities.
Lead concept testing, product testing, pricing research, feature prioritization, and post-launch consumer evaluation.
Integrate traditional research with first-party data, CRM, e-commerce, retail, media, social listening, search, customer service, product reviews, and third-party market intelligence.
Partner with Data & Analytics teams to create a unified consumer view; build predictive models for demand, category opportunities, purchase propensity, churn risk, cross-sell, and lifetime value.
Introduce AI-enabled consumer intelligence tools and develop executive dashboards that present complex data as actionable business insights.
Build understanding of consumer shopping and purchasing across physical retail, e-commerce, marketplaces, and direct digital environments; partner with Sales and Retail Marketing to improve conversion.
Analyze retailer, category, promotional, pricing, and competitive data; develop insights for assortment, merchandising, promotions, launches, and retail activation.
Oversee quantitative and qualitative research, including brand tracking, segmentation, usage and attitude studies, product and concept testing, pricing and creative research, customer satisfaction/NPS, social listening, digital behavior, shopper research, competitive intelligence, market sizing, and category forecasting.
Modernize research methodologies to improve speed, quality, and business impact.
Serve as the senior consumer advocate, translate research and data into strategic recommendations, and influence decisions on brand strategy, innovation, product portfolio, marketing investment, retail strategy, and long-term growth.
Promote a culture in which major business decisions begin with consumer understanding and build partnerships across Brand Marketing, Product, Sales, Digital, E-commerce, Media, Finance, IT/Data, and Executive Leadership.
Lead and develop a high-performing Consumer Insights & Intelligence organization.