Vice President of Brand (PTX102326)

RealManage • Plano, TX

7d • $170,000 - $210,000 • Onsite

About The Position

The Vice President of Brand will lead the strategy, development, and execution of RealManage’s brand across external touchpoints. The role oversees online reputation management, brand strategy and creative, social media, public relations, and digital paid media agency management. It leads an established team of marketing professionals and agency partners and works closely with Marketing, Sales, Operations, and executive leadership to build a brand that drives awareness, consideration, advocacy, and revenue growth. The ideal candidate combines strategic and creative judgment with operational discipline and a record of building brand programs that produce measurable business results.

Online reputation is a top priority because it influences prospective communities’ decisions and existing clients’ advocacy. The position will build a brand grounded in the experience RealManage delivers, the trust it earns, and the stories people tell about it. The role may evolve based on Board direction and community needs; reasonable accommodations may be made to enable qualified individuals to perform essential functions.

This Plano-based position is full-time. The stated salary range is $170,000–$210,000 per year, depending on education and experience. The position requires a standard schedule, with occasional extended hours as required. Physical requirements include prolonged sitting and computer work; occasional standing, walking, bending, or reaching; lifting or moving objects up to 10–15 pounds; using office equipment; reading printed materials and screens; and communicating in person, by phone, and in virtual meetings. The work is in a standard office environment with moderate noise levels.

Requirements

• At least 10 years of progressive experience in brand marketing, reputation management, corporate communications, or related disciplines.
• Significant experience leading and developing high-performing marketing teams.
• Experience building and scaling a brand in a multi-location, distributed, or service-oriented organization, including translating national strategy into local market programs.
• Deep expertise in online reputation management, including review generation, ratings improvement, customer advocacy, and local market engagement.
• Demonstrated success leading brand strategy, creative development, social media, and public relations.
• Experience managing digital marketing agencies and a strong understanding of paid media performance, lead generation, and marketing ROI.
• Exceptional storytelling, communication, and executive presentation skills.
• Ability to perform the stated physical requirements, including prolonged desk and computer work, occasional movement and reaching, lifting or moving objects up to 10–15 pounds, and effective communication.

Nice To Haves

• Experience in a high-growth, private-equity-backed, or acquisition-driven environment.
• Experience in property management, hospitality, home services, or another relationship-driven service industry.

Responsibilities

• Own the national online reputation strategy across Google, Yelp, BBB, and other relevant platforms.
• Develop and scale programs to generate authentic positive reviews and strengthen RealManage’s presence in local markets.
• Establish reputation KPIs and dashboards tracking ratings, review volume, sentiment, and market performance, and connect these measures to lead generation, conversion, retention, and growth.
• Partner with Operations and local market leaders to embed reputation management in client and resident experiences.
• Develop tools, processes, training, and incentive programs to support exceptional experiences and customer advocacy.
• Identify reputation risks, emerging issues, and opportunities to improve customer sentiment and brand perception.
• Own and activate brand strategy, positioning, messaging, and visual identity across external channels.
• Lead brand architecture rollout and evolution, maintaining a consistent national and local brand experience.
• Translate the brand promise into storytelling, campaigns, and experiences for board members, residents, and prospective communities.
• Oversee brand creative and design, including visual identity, guidelines, marketing collateral, digital assets, presentations, and campaigns.
• Establish brand governance that supports local markets while protecting national consistency.
• Support brand integration through acquisitions and geographic expansion.
• Develop and execute an integrated social media strategy across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Develop content highlighting employees, communities, client successes, thought leadership, and company culture.
• Build programs that enable local markets and employees to act as authentic brand ambassadors.
• Engage community members and showcase RealManage’s impact on the communities it serves.
• Oversee social listening, community engagement, performance analytics, and channel optimization.
• Develop and lead a proactive national public relations strategy to elevate RealManage’s visibility, credibility, and industry leadership.
• Build relationships with media outlets, industry publications, influencers, and strategic partners.
• Position executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary.
• Oversee corporate announcements, awards, recognition programs, and earned media initiatives.
• Partner with executive leadership, Legal, and Operations on external communications and reputation-sensitive matters.
• Develop measurement frameworks for earned media, share of voice, brand visibility, and thought leadership impact.
• Provide strategic oversight of the digital paid media agency and align investments with growth objectives and go-to-market priorities.
• Partner with the agency to develop and optimize paid search, paid social, and other digital advertising strategies that generate qualified leads and pipeline growth.
• Oversee agency performance, accountability, budgets, and return on advertising investment.
• Collaborate with Sales, Marketing Operations, and local market leaders to prioritize markets, optimize spending, and maximize business impact.
• Ensure paid media campaigns align with brand positioning, messaging, and creative standards.
• Use performance data and market insights to improve campaign effectiveness, lead quality, and marketing ROI.
• Lead, mentor, and develop an established team across brand, creative, social media, public relations, and reputation management.
• Foster a collaborative, high-performing culture focused on creativity, accountability, continuous improvement, and measurable results.
• Set team priorities and performance expectations and provide development opportunities.
• Partner with Demand Generation, Sales, and Revenue Operations to ensure brand investments support pipeline creation and revenue growth.
• Advise executive leadership on brand positioning, reputation, market perception, and differentiation opportunities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Health Savings Account (HSA), available with the required High Deductible Medical Plan
• Flexible Spending Account (FSA)
• Education reimbursement
• 401(k) matching
• Employee Assistance Program (EAP)
• 11 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed