Vice President of Brand (PTX102326)

RealManage • Plano, TX

7d • $170,000 - $210,000 • Onsite

About The Position

The Vice President of Brand leads the strategy, development, and execution of RealManage's brand across external touchpoints. The role oversees online reputation management, brand strategy and creative, social media, public relations, and digital paid media agency management. It leads an established team of marketing professionals and agency partners, collaborating with Marketing, Sales, Operations, and executive leadership to strengthen awareness, consideration, advocacy, and revenue growth.

The position is responsible for building a consistent national and local brand, strengthening online reputation and customer advocacy, developing social media and public relations programs, and ensuring paid media investments support company growth. The leader establishes measurement frameworks and uses performance data to improve brand impact, lead quality, and marketing ROI. The role is based in Plano, Texas, and calls for a strategic, creative, and operationally disciplined leader with experience building measurable brand programs.

Requirements

• 10 or more years of progressive experience in brand marketing, reputation management, corporate communications, or related disciplines.
• Significant experience leading and developing high-performing marketing teams.
• Experience building and scaling a brand in a multi-location, distributed, or service-oriented organization, including translating national strategy into local market programs.
• Deep expertise in online reputation management, including review generation, ratings improvement, customer advocacy, and local market engagement.
• Demonstrated success leading brand strategy, creative development, social media, and public relations.
• Experience managing digital marketing agencies and a strong understanding of paid media performance, lead generation, and marketing ROI.
• Exceptional storytelling, communication, and executive presentation skills.
• Ability to sit for prolonged periods at a desk and work on a computer.
• Ability to occasionally stand, walk, bend, or reach as needed.
• Ability to lift or move objects weighing up to 10–15 pounds.
• Manual dexterity to operate a computer keyboard, mouse, telephone, and other office equipment.
• Visual acuity to read printed materials, spreadsheets, and computer screens.
• Hearing and speech ability to communicate effectively in person, by phone, and in virtual meetings.
• Ability to work in a standard office environment with moderate noise levels and a standard schedule, with occasional extended hours as required.

Nice To Haves

• Experience in a high-growth, private-equity-backed, or acquisition-driven environment.
• Experience in property management, hospitality, home services, or another relationship-driven service industry.

Responsibilities

• Own the national online reputation management strategy across Google, Yelp, BBB, and other relevant platforms.
• Develop and scale a reputation program that generates authentic positive reviews and strengthens the company's presence in local markets.
• Establish reputation KPIs and dashboards tracking ratings, review volume, sentiment, and market performance, and connect them to lead generation, conversion, retention, and growth.
• Partner with Operations and local market leaders to embed reputation management in everyday client and resident experiences.
• Develop tools, processes, training, and incentive programs that support exceptional experiences and customer advocacy.
• Identify reputation risks, emerging issues, and opportunities to improve customer sentiment and brand perception.
• Own and activate brand strategy, positioning, messaging, and visual identity across external channels.
• Lead the rollout and evolution of brand architecture while maintaining consistent national and local brand experiences.
• Translate the brand promise into storytelling, campaigns, and experiences for board members, residents, and prospective communities.
• Oversee brand creative and design, including visual identity, guidelines, collateral, digital assets, presentations, and campaigns.
• Establish brand governance that supports local markets while protecting national consistency.
• Support brand integration as the company grows through acquisitions and geographic expansion.
• Develop and execute social media strategy across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Create social content highlighting people, communities, client successes, thought leadership, and company culture.
• Build programs that encourage local markets and employees to act as authentic brand ambassadors.
• Oversee social listening, community engagement, performance analytics, and channel optimization.
• Develop and lead a proactive national public relations strategy and build relationships with media outlets, industry publications, influencers, and strategic partners.
• Position executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary.
• Oversee corporate announcements, awards, recognition programs, and earned media initiatives.
• Partner with executive leadership, Legal, and Operations on external communications and reputation-sensitive matters.
• Develop measurement frameworks for earned media, share of voice, brand visibility, and thought leadership impact.
• Provide strategic oversight of the digital paid media agency, ensuring investment aligns with growth objectives and go-to-market priorities.
• Partner with the agency to develop and optimize paid search, paid social, and other digital advertising strategies that drive qualified leads and pipeline growth.
• Oversee agency performance, accountability, budgets, and return on advertising investment.
• Collaborate with Sales, Marketing Operations, and local market leaders to prioritize markets, optimize spending, and maximize business impact.
• Ensure paid media campaigns align with brand positioning, messaging, and creative standards.
• Use performance data and market insights to improve campaign effectiveness, lead quality, and marketing ROI.
• Lead, mentor, and develop marketing professionals across brand, creative, social media, public relations, and reputation management.
• Foster a collaborative, high-performing team culture focused on creativity, accountability, continuous improvement, and measurable results.
• Set priorities and performance expectations and provide development opportunities for team members.
• Partner with Demand Generation, Sales, and Revenue Operations to support pipeline creation and revenue growth.
• Advise executive leadership on brand positioning, reputation, market perception, and differentiation opportunities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Health Savings Account (HSA), with eligibility requiring the high-deductible medical plan
• Flexible Spending Account (FSA)
• Education reimbursement
• 401(k) matching
• Employee Assistance Program (EAP)
• 11 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed