Vice President of Audience Development

Haymarket Media, Inc•New York, NY

5d•$175,000 - $200,000•Hybrid

About The Position

Haymarket Media, Inc. is seeking a Vice President (VP) of Audience Development to join the Haymarket Medical Network team. This position is located in our New York, NY office on a hybrid work schedule; three days in office depending on business needs. WE ARE SEEKING AN INNOVATIVE, DATA-DRIVEN, AND HIGHLY STRATEGIC VICE PRESIDENT (VP) OF AUDIENCE DEVELOPMENT TO ARCHITECT, LEAD, AND SCALE THE FULL LIFECYCLE MARKETING ENGINE FOR THE HAYMARKET MEDICAL NETWORK. AS A KEY MEMBER OF OUR TEAM, YOU WILL OWN THE END-TO-END USER JOURNEY ACROSS OUR 20+ DIGITAL BRANDS. YOUR MANDATE SPANS THE ENTIRE MARKETING FUNNEL: FROM AGGRESSIVE TOP-OF-FUNNEL TRAFFIC ACQUISITION TO ON-SITE AUTHENTICATION, DOWNSTREAM SUBSCRIBER NURTURING, ONGOING RETENTION, AND PROGRAMMATIC WIN-BACK/RE-ENGAGEMENT. YOU WILL LEAD AND INTEGRATE MULTI-DISCIPLINARY TEAMS—ENCOMPASSING SEO/AEO/GEO SPECIALISTS, PERFORMANCE MARKETERS, SOCIAL MEDIA STRATEGISTS, CONVERSION RATE OPTIMIZATION EXPERTS, AND LIFECYCLE EMAIL AUTOMATION SPECIALISTS. BY BUILDING A UNIFIED GROWTH MACHINE, YOUR LEADERSHIP WILL EXPAND OUR ADDRESSABLE AUDIENCE OF VERIFIED HEALTHCARE PROFESSIONALS AND GUARANTEE THE HIGH-VALUE TRAFFIC DELIVERY AND LEAD GENERATION PACKAGES SOLD TO OUR COMMERCIAL HEALTHCARE AND PHARMACEUTICAL CLIENTS.

Requirements

10 to 15+ years of digital marketing, growth, or demand generation experience, with 5+ years leading multi-layered teams at the Director, Senior Director, or VP level.
Direct experience in B2B media, digital publishing networks, or health/pharma marketing spaces is strongly preferred.
Proven success managing complex customer lifecycles across diverse customer acquisition channels, conversion platforms, and retention automation suites.
Direct strategic experience selecting, deploying, and optimizing enterprise MarTech stacks (e.g., Oracle Eloqua, Salesforce Marketing Cloud, Marketo, Google Analytics 4, and Customer Data Platforms/CDPs).
A forward-looking vision of digital discovery, showing clear mastery of semantic search, AI citation modeling, and how AI agents scrape and reference content.
Exceptional financial and analytical literacy, with a track record of translating audience growth into direct revenue enablement and commercial ad-delivery guarantees.
Bachelor’s degree required.
Master of Business Administration (MBA) or an advanced degree in Marketing, Business Analytics, or digital technology-related disciplines is highly valued.
Executive certifications in Growth Marketing, Customer Lifetime Value (CLV) modeling, or enterprise data infrastructure are a plus.

Nice To Haves

Master of Business Administration (MBA) or an advanced degree in Marketing, Business Analytics, or digital technology-related disciplines is highly valued.
Executive certifications in Growth Marketing, Customer Lifetime Value (CLV) modeling, or enterprise data infrastructure are a plus.

Responsibilities

Design, execute, and continuously optimize HMN's global growth framework, establishing seamless data hand-offs between organic discovery, digital capture, and automated lifecycle retention.
Direct and mentor a high-performing growth marketing department. Establish strategic KPIs, manage cross-functional sprint velocities, and foster a rigorous culture of continuous A/B testing and experimentation.
Serve as the definitive growth voice across Haymarket US. Align audience acquisition initiatives directly with senior leaders in Digital Product, Data Operations, Editorial, and B2B Commercial Sales.
Oversee the network’s technical search, discovery, and community distribution playbooks. Ensure HMN positions itself ahead of market disruptions across Search Engine Optimization, Answer Engine Optimization , and Generative AI Search Engine Optimization).
Direct paid media budgets across LinkedIn, Google Search/Display, and programmatic networks, optimizing for high-intent, verifiable medical professionals while lowering blended Cost Per Acquisition.
Drive the high-level organic and community distribution strategy on networks like LinkedIn and professional medical forums to continuously introduce net-new healthcare professionals to the HMN ecosystem.
Lead the conversion strategies that turn anonymous web and app traffic into authenticated, registered users.
Supervise the deployment of automated, intelligent progressive profiling schemes within our marketing technology stack to capture critical clinical attributes (such as NPI numbers, prescribing behaviors, and therapeutic sub-specialties) without creating user friction.
Oversee the deployment of automated email, browser, and point-of-care push sequences tailored to specific clinical segments to maximize Monthly Active Users and subscription health.
Develop advanced programmatic trigger systems to isolate, target, and re-engage lapsed or unengaged subscribers based on cross-network behavioral signals.
Ensure audience monetization loops directly fulfill traffic guarantees, ad impressions, and lead-generation commitments sold to external pharmaceutical and corporate partners.