Vice President of Audience Development

Haymarket Media, Inc•New York, NY

4d•Hybrid

About The Position

Haymarket Media, Inc. is seeking an innovative, data-driven, and highly strategic Vice President (VP) of Audience Development to architect, lead, and scale the full lifecycle marketing engine for the Haymarket Medical Network. This key role owns the end-to-end user journey across 20+ digital brands, encompassing the entire marketing funnel from traffic acquisition to subscriber nurturing, retention, and re-engagement. The VP will lead and integrate multi-disciplinary teams including SEO/AEO/GEO specialists, performance marketers, social media strategists, conversion rate optimization experts, and lifecycle email automation specialists. The goal is to build a unified growth machine that expands the addressable audience of verified healthcare professionals and ensures high-value traffic delivery and lead generation for commercial clients.

Requirements

10 to 15+ years of digital marketing, growth, or demand generation experience
5+ years leading multi-layered teams at the Director, Senior Director, or VP level
Proven success managing complex customer lifecycles across diverse customer acquisition channels, conversion platforms, and retention automation suites.
Direct strategic experience selecting, deploying, and optimizing enterprise MarTech stacks (e.g., Oracle Eloqua, Salesforce Marketing Cloud, Marketo, Google Analytics 4, and Customer Data Platforms/CDPs).
A forward-looking vision of digital discovery, showing clear mastery of semantic search, AI citation modeling, and how AI agents scrape and reference content.
Exceptional financial and analytical literacy, with a track record of translating audience growth into direct revenue enablement and commercial ad-delivery guarantees.
Bachelor’s degree required.

Nice To Haves

Direct experience in B2B media, digital publishing networks, or health/pharma marketing spaces is strongly preferred.
Master of Business Administration (MBA) or an advanced degree in Marketing, Business Analytics, or digital technology-related disciplines is highly valued.
Executive certifications in Growth Marketing, Customer Lifetime Value (CLV) modeling, or enterprise data infrastructure are a plus.

Responsibilities

Design, execute, and continuously optimize HMN's global growth framework, establishing seamless data hand-offs between organic discovery, digital capture, and automated lifecycle retention.
Direct and mentor a high-performing growth marketing department, establishing strategic KPIs, managing cross-functional sprint velocities, and fostering a rigorous culture of continuous A/B testing and experimentation.
Serve as the definitive growth voice across Haymarket US, aligning audience acquisition initiatives directly with senior leaders in Digital Product, Data Operations, Editorial, and B2B Commercial Sales.
Oversee the network’s technical search, discovery, and community distribution playbooks, ensuring HMN positions itself ahead of market disruptions across Search Engine Optimization, Answer Engine Optimization, and Generative AI Search Engine Optimization.
Direct paid media budgets across LinkedIn, Google Search/Display, and programmatic networks, optimizing for high-intent, verifiable medical professionals while lowering blended Cost Per Acquisition.
Drive the high-level organic and community distribution strategy on networks like LinkedIn and professional medical forums to continuously introduce net-new healthcare professionals to the HMN ecosystem.
Lead the conversion strategies that turn anonymous web and app traffic into authenticated, registered users.
Supervise the deployment of automated, intelligent progressive profiling schemes within our marketing technology stack to capture critical clinical attributes without creating user friction.
Oversee the deployment of automated email, browser, and point-of-care push sequences tailored to specific clinical segments to maximize Monthly Active Users and subscription health.
Develop advanced programmatic trigger systems to isolate, target, and re-engage lapsed or unengaged subscribers based on cross-network behavioral signals.
Ensure audience monetization loops directly fulfill traffic guarantees, ad impressions, and lead-generation commitments sold to external pharmaceutical and corporate partners.