Vice President of Affiliate Marketing

Tinuiti

4d•Remote

About The Position

The VP of Affiliate will serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships. In an era defined by AI disruption, shifting search landscapes, and the "content-to-commerce" evolution, you will be the primary architect of strategies that keep our clients ahead of the curve. You will oversee high-level client relationships, drive departmental P&L, and mentor a high-performing team of experts to deliver industry-leading results.

Requirements

15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role.
Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.).
Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models.
Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders.
Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix.
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Responsibilities

Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap.
Serve as the most senior leader on the team and with clients, ensuring their affiliate programs align with broader business objectives and long-term growth.
Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
Oversee complex account transitions, ensuring innovative frameworks are established from day one.
Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
In addition to growing the individuals on the team you are able to dig in and aid on client work day-to-day.

Benefits

Unlimited PTO
20 paid holidays
Fully remote environment
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
Thankful giving
Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources