Vice President, North America Business and Product Communications

Visa•Foster City, CA

13d•$229,100 - $397,700•Hybrid

About The Position

Visa is seeking a strategic and experienced communications leader to lead an integrated North America Business and Product Communications function. The role connects regional business priorities, product innovation, client strategy, executive visibility and employee engagement into a unified narrative for employees, clients, partners, media and other stakeholders. The position leads regional employee communications; oversees executive communications for the North America Regional President and Leadership Team; and integrates product and business communications across Consumer, Commercial and Money Movement Solutions, Value Added Services, Financial Institutions, Enablers, Merchants and Fintechs. Reporting to the SVP, North America Communications, the leader serves on relevant communications, business, product and client segment leadership forums and leads a team of four direct reports. The role may be based in San Francisco, California, and follows Visa’s hybrid guidelines and business needs. The leader sets communications strategy aligned with Visa’s North America priorities, Visa 2030, business growth objectives and reputation goals; advises executives; leads employee, executive, business, product, client and event communications; and partners across business, product, client, global communications, public affairs, legal, risk, government engagement and marketing functions. The role also owns North America communications and content strategy for Visa Payments Forum and leads communications for major business and client events. The position is performed in an office setting and requires travel 5–10% of the time. Work hours vary according to department needs.

Requirements

15 or more years of communications experience with a Bachelor’s degree; at least 10 years with an advanced degree such as a Master’s, MBA, JD or MD; or at least 8 years with a PhD.
Significant experience leading internal and external communications programs in a complex, highly matrixed organization.
Proven experience advising senior executives and developing communications across internal, external, social, media and event channels.
Demonstrated experience leading teams, developing talent and influencing across functions and geographies.
Exceptional written, verbal and presentation skills, including the ability to translate complex business, product and market issues into clear, compelling narratives.
Experience developing strategic communications programs that drive measurable business, reputational, employee engagement or stakeholder outcomes.

Nice To Haves

18 or more years of progressive communications experience, ideally across corporate, agency, financial services, technology, payments, policy or another highly regulated industry.
Deep expertise in business, product, innovation and client communications, connecting product value propositions to client needs and market opportunities.
Track record leading employee and executive communications at regional or enterprise scale.
Strong executive presence and judgment, with the ability to counsel senior leaders, influence decisions and constructively challenge when needed.
Ability to synthesize complexity, create clear narrative frameworks and operate with urgency, discretion and sound judgment.
Inclusive, accountable and hands-on leadership approach, with a focus on developing talent and building high-performing teams.

Responsibilities

Set the vision and strategy for an integrated North America Business and Product Communications function spanning employee, executive, business, product, client and event communications.
Develop and execute multiyear communications strategies aligned to Visa’s North America priorities, Visa 2030, business growth objectives and reputation goals.
Advise North America executives and translate complex business priorities into compelling narratives for internal and external audiences.
Build an integrated operating model across internal, external, executive, social, event and client communications.
Lead North America employee communications so employees understand regional strategy, business priorities, the client agenda, organizational direction and leadership vision.
Develop leadership messaging, employee updates, town halls and organizational announcements; use employee insights and feedback to improve communications effectiveness.
Oversee executive communications for the North America Regional President and North America Leadership Team, including speeches, presentations, talking points, internal messages, executive social media, media preparation and content strategies.
Counsel executives on messaging, tone, timing, stakeholder considerations and reputational implications.
Lead integrated communications programs that amplify Visa’s product value propositions, innovation agenda and business priorities across North America.
Translate complex product, business and market developments into narratives supporting client understanding, sales enablement, stakeholder engagement and reputation.
Ensure client perspectives are reflected in communications for Financial Institutions, Enablers, Merchants, Fintechs and other priority audiences.
Partner with Product, business segment leaders, Client Delivery, Client Services, Global Communications, Public Affairs and Marketing on cohesive communications strategies.
Own North America communications and content strategy for Visa Payments Forum in partnership with global stakeholders.
Lead communications for major North America business and client events, including Client Councils, sponsorship events, trade shows and industry forums.
Shape event themes, narrative architecture, executive messaging and audience-specific content, extending stories across internal, external, social, media and client channels.
Anticipate business, reputational and stakeholder implications of communications decisions and advise on complex or sensitive issues.
Partner with Public Affairs, Legal, Risk, Government Engagement, Marketing and Global Communications to account for business, client, regulatory and reputational considerations.
Build trusted relationships across functions, geographies and leadership teams, connecting North America business priorities with global communications strategies.
Lead and develop a high-performing team of four direct reports, setting priorities, expectations and operating rhythms.
Coach team members in communications counsel, writing, executive readiness and business partnership.
Allocate resources effectively and manage agency partners and budgets as needed.