Asset & Wealth Management, PWM, Next Gen Marketing & Engagement Strategy, Vice President - New York

Goldman Sachs•New York, NY

1d•$115,000 - $270,000•Onsite

About The Position

Goldman Sachs Private Wealth Management (PWM) is seeking a Vice President to lead its next-generation marketing, content, and digital engagement strategy, along with marketing for the Goldman Sachs Family Office (GSFO) and wealth planning business. This role is crucial for engaging the next generation of founders, investors, creators, and inheritors, a demographic navigating inherited wealth and increasing complexity. The position involves developing and executing strategies to deepen relationships with these clients, expanding programming, content, and digital experiences. It requires a strategic operator comfortable with senior leadership, content development, business impact quantification, and building relationships with ultra-high-net-worth individuals. The role will ensure a cohesive marketing approach that serves both next-gen clients and the GSFO/wealth planning business.

Requirements

Bachelor's degree
6+ years of relevant experience in wealth or asset management, private banking, marketing, content strategy, digital programming, or client strategy
Proven ability to create high-quality client-facing content and materials from concept through delivery, including presentations, written communications, and digital assets
Experience designing and delivering content or digital programming across virtual, in-person, and hybrid formats
Experience defining KPIs and building reporting or scorecards for a marketing, content, or digital program, including the ability to translate qualitative feedback into structured insights
Strong analytical skills and comfort working with data in Excel, survey tools, and CRM or reporting platforms; proficiency in PowerPoint for executive-level storytelling
Exceptional written and verbal communication skills, including the ability to draft executive-level materials and synthesize complex discussions into clear takeaways
Proven program and project management capability; able to run multiple concurrent content and digital workstreams to deadline with minimal oversight
Ability to influence and mobilize senior stakeholders across functions without direct authority
Strong judgment and discretion in handling confidential client information
Highly organized, detail-oriented, and comfortable operating with a high degree of autonomy in a fast-paced environment
Ability to travel and to work occasional evenings and weekends around client events

Nice To Haves

Experience building or scaling a content or editorial program, or digital engagement strategy
Experience launching new marketing or digital programming from inception, including standing up its measurement framework
Familiarity with the UHNW landscape
Experience working on brand and thought leadership campaigns, including performance reporting
Working knowledge of financial services marketing review processes (Legal, Compliance, Brand)
Experience partnering with an advisory board, council, or executive program
Experience with CRM, event, survey, and content management platforms

Responsibilities

Own the strategy and execution of PWM's next-generation marketing and client engagement initiatives, identifying emerging trends and client needs, and turning them into concrete initiatives and programs.
Own the content agenda end to end, including presentations, discussion guides, educational content, event collateral, and digital assets, maintaining a consistent voice and quality, and managing the editorial calendar.
Build and scale digital programming, including virtual events, webinars, and multimedia content.
Partner with the broader Marketing team to bring the next-gen value proposition to life across owned, earned, and social channels.
Own the legal, compliance, and privacy review process for all next-gen marketing and content materials, ensuring timely approvals and adherence to firm standards.
Lead the development of marketing collateral, pitch materials, and client-facing assets that support the GSFO team's business development and client relationship efforts.
Partner with GSFO leadership to understand priorities, target client segments, and key messaging, translating them into polished, high-impact materials.
Maintain a consistent brand voice and quality standard across all GSFO marketing materials, and manage the associated content pipeline and refresh cycles.
Take GSFO marketing materials through Legal, Compliance, and Brand review.
Serve as the primary marketing, communications, and content partner to the Client Advisory Board lead, ensuring board programming, meetings, and member communications are supported by high-quality content and materials.
Translate board priorities and member insights into content themes, digital programming, and broader next-gen marketing initiatives.
Support the board lead with pre-reads, presentations, and post-meeting communications as needed.
Ensure consistency between board-facing content and the broader next-gen content and brand strategy.
Serve as the link between the next-gen marketing agenda and the PWM internal next-gen advisory council.
Facilitate working sessions with internal stakeholders to co-develop, test, and launch content and programming initiatives targeted at the next-gen population.
Represent the next-gen marketing and content agenda in internal forums and provide regular updates to senior leadership.
Design and own the measurement framework for the next-gen marketing agenda — programming, content, and digital engagement — defining the KPIs, success criteria, and baselines that determine whether the effort is delivering against its strategic objectives.
Build and maintain a recurring reporting cadence — content and digital performance readouts and scorecards.
Deploy surveys, structured feedback instruments, and analytics tools across initiatives; analyze results to identify themes, gaps, and opportunities.
Use measurement insights to iterate on strategy, programming, format, and content year over year.