Vice President, Media

Dave & Buster's•Coppell, TX

1d•$191,600 - $273,800

About The Position

Dave & Buster's and Main Event are two of the most recognized entertainment brands in the country. The opportunity in front of us is not awareness, but consideration. When a guest is deciding where to spend a Friday night, a birthday, or a team celebration, we want to be the choice they land on, and we want to reach them in the moment they are actually looking. This role is building a modern media function that turns investment into guests through the door and same-store sales growth. This is one of the most important leadership roles on our marketing team, and it sits right at the center of how we grow. Media does its best work in partnership. You will work shoulder to shoulder with our brand and creative leaders, because reach without a great idea is wasted, and a great idea that no one sees never gets a chance. When those two come together well, that is how we create breakthrough moments and real business momentum. You will also partner closely with our digital and CRM leader, who owns the website experience, email, SMS, and how we keep existing guests coming back. Both of you report to the CMO, and both of you are working toward the same goal, which is growth. Your focus is bringing new guests in and winning the consideration moment. Theirs is conversion and retention once a guest is in our world. A lot of the magic lives in the seam between the two, and you will help make that handoff feel seamless.

Requirements

Media leadership experience with a focus on driving growth and acquisition.
Proven ability to point to business results produced by previous work, not just campaigns delivered.
Deep understanding of paid and organic search, including the impact of AI on brand discovery and choice.
Strong collaboration skills, with the ability to hold a point of view with humility.
Curiosity about the guest, understanding their occasions, plays, and reasons for choosing the brand.
Ability to segment, target, and reach the right people with the right message at both national and local levels.

Nice To Haves

Experience in the entertainment or hospitality industry.

Responsibilities

Own paid search and organic search strategy, ensuring the brand appears in Google, AI-driven answer engines like Gemini, and across the evolving search landscape.
Lead paid media across the acquisition funnel, including paid social on TikTok, Meta, and YouTube, to build reach and attract new guests to both brands.
Develop and execute hyperlocal media activation strategies, connecting national reach with local store needs.
Utilize the media mix model against clear weekly, monthly, and quarterly goals, refining it based on business insights.
Guide agency partners, manage the media budget, and ensure accountability and continuous optimization.
Integrate AI and advanced analytics into measurement, optimization, and prediction to accelerate learning and smarter investment.
Lift and develop the team inherited, fostering collaboration with creative, CRM, and store operators.