Vice President, Media Strategy
About The Position
The Vice President, Media Strategy is a senior, hands-on media leader at the center of Highwire’s media function. This role is responsible for driving high-impact earned media strategy and execution across a portfolio of B2B technology, professional services, and financial services clients. This position is designed for a seasoned media practitioner who brings deep expertise in earned media, strong relationships with top-tier business and technology journalists, and a proven track record of delivering results in fast-paced, agency environments. The VP, Media Strategy serves as a key day-to-day media lead across priority accounts while also contributing to new business efforts and agency growth. The ideal candidate is both a strategic counselor and active media “doer,” with sharp editorial instincts, the ability to advise senior clients, and the drive to execute with precision, creativity, and speed.
Requirements
- 8–12 years of media relations experience in PR, communications, or journalism, with deep expertise in B2B technology, professional services, and/or financial services media.
- Demonstrated track record as a hands-on media practitioner with strong, active relationships with business and technology journalists.
- Experience contributing to new business pitches, including RFP development, presentations, and agency capabilities discussions.
- Proven ability to develop and execute earned media strategies that deliver measurable results.
- Strong client counseling experience, including direct interaction with senior executives.
- Experience mentoring junior team members in a fast-paced, agency environment.
- Exceptional written and verbal communication skills, with strong editorial judgment and narrative development ability.
- Familiarity with media analytics tools and a data-informed approach to optimizing media performance.
Responsibilities
- Develop and execute integrated earned media strategies for B2B technology, professional services, and financial services clients, focused on measurable outcomes and high-impact coverage.
- Serve as a senior media lead across key accounts, directly shaping media plans, outreach strategy, and reporter engagement.
- Drive proactive and reactive media programs including product launches, executive visibility, corporate milestones, funding announcements, M&A, and thought leadership campaigns.
- Apply media analytics and performance insights to continuously refine pitching strategy, messaging, and storytelling approaches.
- Provide senior-level counsel in support of crisis and issues communications as needed.
- Build and maintain strong, active relationships with top-tier business, technology, and professional services journalists across national and industry-specific outlets.
- Act as a trusted media advisor to senior clients, helping shape messaging, narrative positioning, and executive communications strategy.
- Partner with account teams to ensure earned media strategy is fully integrated across owned, shared, and digital channels.
- Elevate client storytelling by identifying timely news angles and positioning opportunities within the broader media landscape.
- Play an active role in new business pitches, contributing media strategy frameworks, competitive media insights, and differentiated storytelling approaches.
- Help shape Highwire’s point of view in competitive RFP processes through creative, insight-driven media thinking.
- Leverage media expertise and relationships to strengthen pitch strategies and support account growth.
- Contribute to the development of new media-driven offerings that expand agency capabilities and revenue opportunities.
- Mentor and develop junior and mid-level media team members, strengthening media strategy and execution capabilities across the agency.
- Collaborate closely with strategy, content, digital, and creative teams to deliver integrated client programs.
- Contribute to agency-wide training, best practices, and knowledge-sharing initiatives to elevate overall media excellence.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) matching
- Generous paid time off
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
