Vice President, Social Media

Inizio Evoke•Philadelphia, PA

6h•$130,000 - $185,000•Hybrid

About The Position

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide. As a Vice President, Social Media, you will lead bold, insight-driven social programs for leading healthcare and consumer health brands. You will be a senior leader who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space. As an important member of the leadership team, you'll shape client strategy, grow and mentor teams, and help guide the future of our social offering across health, wellness, and behaviour change communications. This is a hybrid role out of our New York or Philadelphia office reporting to a Senior Vice President, Social Media.

Requirements

10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
Experience leading complex client relationships and managing integrated social programmes across multiple accounts
Knowledge of healthcare compliance environments and approval processes
Proven leadership skills with experience mentoring and developing teams
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Responsibilities

Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
Be a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
Partner with creative, media, digital, and account teams to deliver integrated health communications programs
Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
Build and mentor teams, providing strategic oversight and professional development
Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments