Media Lead Analyst, Vice President

Citi • New York, NY

2d • $129,840 - $194,760 • Onsite

About The Position

Citi is looking for a Media Campaign Lead Analyst to own and execute integrated paid media campaigns for our credit card portfolio — spanning TV, streaming video, out-of-home, audio, social media, and influencer channels. Sitting within Citi's Paid Media Channels organisation, this is a hands-on campaign management role where you'll drive day-to-day execution, coordinate across agencies and internal teams, and ensure every campaign lands with precision across multiple touchpoints. If you're a detail-driven media professional who takes pride in flawless execution and thrives in a fast-moving, multi-channel environment, this role puts you at the centre of campaigns that reach millions of consumers.

Requirements

• Hands-on experience executing integrated, multi-channel paid media campaigns — including TV, digital video, out-of-home, audio, and social media — with direct accountability for day-to-day campaign management.
• Strong organizational skills with the ability to manage multiple campaigns and workstreams simultaneously, maintaining accuracy and meeting deadlines in a high-volume environment.
• Proven ability to manage external agency relationships on a daily basis, tracking deliverables and providing clear, actionable direction.
• Confident communicator who can coordinate and align cross-functional teams — including media, social, PR, product, and digital — around shared campaign goals.
• Experience managing legal and compliance review processes for marketing or advertising creative in a regulated environment.
• Commercially aware with the ability to connect campaign execution to broader business outcomes, including brand awareness and customer acquisition.
• 6-10 years of experience in consumer marketing, advertising and/or media.
• Bachelor’s/University degree

Nice To Haves

• Background in financial services or credit card marketing, with an understanding of how regulated industries shape campaign development, approvals, and messaging.
• Experience using consumer research and media measurement data to inform brief development and optimise in-flight campaign performance.
• Familiarity with influencer marketing execution as part of a broader paid media strategy.
• Master’s degree preferred

Responsibilities

• Manage the day-to-day execution of integrated paid media campaigns for Citi's credit card products across TV, streaming, out-of-home, audio, social media, and influencer channels — ensuring deadlines, quality standards, and campaign goals are consistently met.
• Oversee all campaign workstreams from initial brief through to live delivery, maintaining clear timelines, managing dependencies, and keeping all stakeholders aligned throughout.
• Develop consumer insight-driven campaign briefs and lead agency briefing sessions, providing direction that is grounded in audience understanding and competitive context.
• Coordinate day-to-day agency relationships across multiple partners, tracking deliverables, resolving issues as they arise, and ensuring output meets brief requirements.
• Drive message consistency and integration across all paid channels and Citi-owned properties, working closely with social, PR, product, media, and digital teams.
• Manage the legal and product review process for all media creative, ensuring timely approvals and that all content is accurate, compliant, and consumer-ready.
• Monitor the competitive landscape for your product areas, flagging relevant activity to internal teams and identifying implications for live and upcoming campaigns.
• Apply consumer research and post-campaign learnings to continuously sharpen briefs, refine execution, and improve campaign performance over time.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager