Vice President - Media Planning

Zeta Global•New York, NY

2d•$190,000 - $210,000•Hybrid

About The Position

As the Vice President of Media Planning at Zeta Global, you will set the strategic direction for our North American Media Planning organization responsible for RFP/RFI and strategic Media Plan responses across all verticals and markets, while building and mentoring a team to deliver against ambitious revenue and client success goals. This role requires a seasoned leader who is equally comfortable shaping enterprise-level strategy and rolling up their sleeves to ensure flawless execution. You will serve as the senior voice for Media Planning across Zeta Global, advising clients and internal stakeholders on best-in-class approaches and solutions across the full digital ecosystem. You must be comfortable and credible working with a diverse set of clients across industries and geographies while employing exceptional organizational design and motivational leadership capabilities. This role is hybrid out of New York City, NY.

Requirements

Bachelor's degree required; advanced degree preferred
10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
5+ years in a leadership or senior management capacity, with demonstrated team-building experience
Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
Proven experience leading high-profile RFP responses and executive-level client presentations
Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment

Nice To Haves

Experience leading media planning within a high growth programmatic advertising business
Experience building or scaling a media planning function from the ground up

Responsibilities

Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
Build, mentor, and develop an industry leading Planning team; establish career development pathways and a culture of excellence