Vice President, Media & Brand Licensing
About The Position
CNET Group is seeking an elite, heavy-hitting Vice President of Media & Brand Licensing to spearhead revenue growth, strategic innovation, and talent development specifically within the New York City market. As the world’s largest technology publisher portfolio, CNET Group commands a premier, high-HHI (Household Income) audience of active buyers making large, high-consideration purchases. In this pure leadership role, you will be responsible for guiding a team of elite sellers to scale partnerships, drive aggressive new business, and unlock next-generation revenue models. In addition to a high growth media portfolio, you will also oversee a multi-million-dollar Brand Licensing division, which enables enterprise brands to leverage the prestigious accolades won through our rigorous, lab-based product testing. Simultaneously, you will champion the media monetization strategy across our powerhouse portfolio—including CNET, Mashable, PCMag, Lifehacker, and ZDNET—reaching over 100 million unique visitors monthly. Our clients are Fortune 100 leaders like Microsoft, Google, Nvidia, and Amazon who rely on our unmatched scale and affluent audience to move the needle.
Requirements
- Firmly entrenched in the New York market with deep, existing relationships across major media agencies and Fortune 100 brand-direct clients.
- Proven track record of shifting teams from "account management" to aggressive "new business hunting," while simultaneously keeping an eye out for net-new monetization opportunities.
- Understand the immense commercial value of editorial trust and know how to help brands turn lab-backed accolades and awards into powerful marketing tools.
- Lead through strategic guidance and action, fostering a high-performance culture grounded in respect, kindness, and professional growth.
- 7+ years of digital media experience preferred, with 5+ years of direct sales leadership experience.
- Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent.
- Demonstrated experience in building new revenue streams or driving business diversification (e.g., brand licensing, IP monetization, commerce, or affiliate models).
- Must be based in the Greater New York City area with the ability to work in our NYC office via our hybrid model and attend local client/agency meetings.
- Bachelor’s Degree or further education in a related field.
Responsibilities
- Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio, with a relentless focus on capturing new market share.
- Drive the media sales organization to aggressively pursue and close new business, leveraging our high-HHI audience profile to win premium, enterprise-level partnerships.
- Identify, build, and scale brand-new, non-traditional revenue streams to future-proof and diversify CNET Group's commercial business.
- Act as a dedicated mentor and "Favorite Colleague," actively coaching your team of sellers to expand their strategic capabilities and deepen agency/brand relationships.
- Partner with internal yield, product operations, testing labs, affiliate, and marketing teams to build bespoke, problem-solving commercial solutions for premium clients.
- Maintain a meticulous Salesforce pipeline, leveraging deep data fluency to deliver precise forecasting and consistent year-over-year growth.
Benefits
- Competitive salaries
- Robust, health and wellness-focused benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Regular opportunities for professional growth through educational support, mentorship programs, and career development resources
- Employee engagement programs
- Recognition awards
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What This Job Offers
Job Type
Full-time
Career Level
Executive
