Mass Fundraising & Subscriptions

Focus on the Family•Colorado Springs, CO

8d•$124,800 - $146,121•Onsite

About The Position

The Vice President, Mass Fundraising & Subscriptions position exists to provide strategic leadership and oversight for all mass-market fundraising efforts to drive sustainable growth of the ministry’s mass donor file, revenue, and net income. The Vice President also leads a team that provides support to and partners with the mid- and major donor teams to upgrade and transition high-potential mass donors. This team also collaborates with ministry and marketing teams to embed best-in-class fundraising practices into broader ministry initiatives. The Vice President also provides strategic leadership and oversight for marketing efforts to drive sustainable subscriber and revenue growth of the ministry’s magazine portfolio including the children’s magazines and the Focus on the Family flagship magazine.

Requirements

Bachelor’s Degree in Business with emphasis in Marketing (MBA a plus)
10+ years of strategic fundraising experience with a large non-profit or fundraising agency with experience in direct mail, email, digital media, and websites.
5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
5+ years of experience with pledge program acquisition, fulfillment, and retention
5-7 years of managing multi-million-dollar budgets
In depth knowledge of Focus on the Family mission, philosophy, values, and objectives
Demonstrated experience and working knowledge of finance and accounting principles
Experience overseeing both qualitative and quantitative research efforts
Strong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical level
Ability to effectively direct complex projects and campaigns
Strong management skills
Demonstrated experience in campaign (including direct mail, email, digital media, and web) and donor file performance analyses and that lead to insights that drive strategy and program performance
Demonstrated ability to analyze objective and subjective data and develop recommendations
Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion
Excellent written and oral communication – both one-on-one and in group settings, up to and including C-level executives
Skilled in directing development of product, project, and creative strategies
Skilled in working with Microsoft Office applications
Understands resources available to support operations to maximize constituent satisfaction and overall ministry performance
Recognizes when situations call for development of resources and aligns them with ministry goals and objectives, effectively works through others to accomplish objectives
Quickly and effectively adjusts behavior to meet goals and/or changing circumstances
Understands strategic and tactical objectives of ministry to provide others with advice, service, or guidance in helping them meet their objectives
Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment
Effective oversite of a multi-million-dollar mass fundraising and magazine marketing budgets.

Nice To Haves

Experience with a media ministry a plus
MBA

Responsibilities

Provides strategic leadership and oversight for the development and implementation of integrated media strategies to effectively acquire and reactivate lapsed donors to grow the mass donor file based on strategies to maximize long-term donor value.
Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cultivate donors to maximize retention, gift frequency and donor value of non-sustainers while also building and optimizing sustainer donor programs.
Drives a culture of innovation through the development of ongoing fundraising testing strategies and program implementation to maximize fundraising program performance across offers, messaging, media, and media mix.
Leverages and adapts the mass market direct mail, digital campaigns, email marketing and FOTF’s website properties to support the mid-level and major donor fundraising strategies.
Collaborates with ministry and marketing teams on the development and implementation of new name lead generation and donor conversion programs, new donor acquisition opportunities and repeat giving among current donors to support sustainable donor file and revenue growth.
Leverages performance reporting and analysis to provide insight into campaign and donor file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual and 3-year donor and revenue performance.
Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cost effectively acquire, renew, and reactivate lapsed subscribers to grow the magazine subscriber file to maximize life-time subscriber value and ministry impact. Media strategies include external media including prospect direct mail, digital media, texting and internal media including broadcast and podcast, targeted ministry email, and other relevant media.
Drives a culture of innovation through the development of ongoing testing strategies and program implementation to maximize subscriber performance across offers including pricing strategies, messaging, media, and media mix.
Leverages performance reporting and analysis to provide insight into campaign and magazine file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual revenue performance.
Ensures teams are providing timely response to feedback from constituents through the Response Services team.
Represents and provides strategic input related to mass fundraising and circulation needs and requirements as part of the data governance committee.
Represents and provides strategic input related to mass fundraising and magazine marketing on Salesforce, technology platforms and reporting systems needed to effectively support mass audience fundraising and magazine marketing programs.
Understands, applies, and champions the Focus on the Family strategy map, brand, ministry philosophies, and planning processes to all program development to ensure cohesion across ministry programs.
Consistent with the ministry’s “constituent first” philosophy, the Vice President leverages donor, magazine, and constituent research to inform the development of offers, messaging, and communications strategies.
Coaches and mentors teams to grow in their ability to lead the development of fundraising and magazine marketing strategy and implementation plans.
Provides oversight of external communications partners to ensure effective return on investment.
Provides strategic leadership and oversight for annual budget development and management.
Participates in and leads cross-functional devotional program.
Provides presentations to Cabinet and/or Senior Management as requested
Directs/oversees implementation of special projects as assigned
Performs other duties as assigned