Vice President, Marketing
Aveo Oncology•Boston, MA
•Onsite
About The Position
The Vice President (VP) of Marketing will drive commercial strategy and promotion of AVEO’s FOTIVDA (tivozanib) and new product planning preparations for other products in development. The incumbent will provide strategic direction and tactical oversight of marketing programs creating a unique and differentiated approach to campaign execution and brand development. Will oversee vendors and external marketing agencies selection and RFP process and will be responsible for approving branding, communications and collateral development. Further responsibilities include ownership of the strategic business plans and brand P&L, identifying and analyzing competitive landscape, researching new target market segments, and assisting with conferences and external expert development activities.
Requirements
- Bachelor’s degree (graduate degree preferred)
- 15+ years of marketing leadership experience in the biotech/pharmaceutical industry.
- Demonstrated and recent experience in oncology (experience in renal cell carcinoma; GI cancers; oral oncolytics highly preferred)
- Track record of successfully launching Oncology and Specialty Disease products in highly competitive categories
- Strategic thinking: An understanding of sales and marketing priorities that have maximum impact on decision-makers in the provider base responsible for administering and prescribing
- Clear understanding of the patient and treatment journeys
- Demonstrated success in product launches in Oncology & Specialty Disease
- Experience and success in developing product positioning, brand identity and treatment experience
- Novel thinker with a proven track record of developing new marketing and sales opportunities in creative ways. Willing to challenge the status quo and try things differently
- Passionate owner of “the message” – one who comfortably communicates with people across levels and across different types of organizations and drives to common points of interest. Able to integrate resources to achieve strategic objectives, build and maintain strong relationships with internal and external stakeholders.
- Exceptional planning and organizational skills with the ability to effectively contribute to broader partnership strategies and track multiple ongoing projects simultaneously.
- You thrive in a smaller company environment and love the pace of a pre-commercial and early commercial phase biotech
- Team Player who can readily pivot between being strategically focused and “rolling up the sleeves” to ensure deliverables are met, frequently within tight time constraints
Nice To Haves
- graduate degree preferred
- experience in renal cell carcinoma; GI cancers; oral oncolytics highly preferred
Responsibilities
- Champion and coordinate product commercialization activities across multiple internal groups and external customers and stakeholders for FOTIVDA
- Provide leadership in the development and execution of a comprehensive launch plan, consumer strategy, brand building strategy including product positioning, marketing messaging and collaterals, sales and health care professional (HCP) education materials
- Optimize omnichannel promotional strategy for FOTIVDA for HCPs ensuring appropriate messaging to support brand positioning
- Support New Product Planning initiatives for AVEO’s pipeline agents
- Develop near, medium, and long-term strategies to target key customer segments assuring commercial growth through platform expansion
- Oversee various aspects of key conferences and educational initiatives, including advisory boards, webinars and virtual meetings, targeted society meetings, key industry conferences, customer meetings, etc.
- Oversee management of promotional budgets and vendors by marketing team within company policies
- Assist in the business forecasting process by evaluating product demand, trends, and SWAT. Regularly analyze and report on market data market research to better understand brand performance
- Collaborate with TLEs and Medical Affairs to gain insights from key external experts (KOLs) and future product users and stakeholders from third party market research and internal stakeholders, to refine marketing strategies and providing voice-of-the-customer and business intelligence to AVEO’s management team
- Monitor competitive intelligence and collaborate across all functions to develop plans to proactively position competitors and inform the marketing strategy
- Develop reporting procedures for determining effectiveness and ROI of marketing investment, including communication regarding results and presentations to senior leadership
- Effectively collaborate with Regulatory, Legal/Compliance, Medical Affairs, Market Access, Quality and all other functional areas, as required, to ensure marketing tools are deployed according to policy
- Lead, manage and mentor marketing department employees and promote a cross-functional, collaborative mindset
- Other duties and responsibilities as required
Benefits
- AVEO is committed to creating an environment of diversity, equity and inclusion to diversify representation within the Company.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
