Vice President, Marketing
About The Position
The VP, Marketing is responsible for downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products, helping ensure continued growth of Shockwave as a leader in cardiovascular MedTech. The position reports to the VP, Global Sales and Marketing and works closely with the President, senior staff, key opinion leaders, and the marketing team. The role leads product marketing, product launches, brand strategy, marketing operations, product development portfolio and strategy, communications, and public relations. It provides input into IVL evidence strategy and scientific communications, supports performance and development across multiple teams, and partners with marketing leadership, US and EU sales, cross-functional colleagues, senior management, and key physicians. The position also monitors market trends, including competition, procedural and market growth, reimbursement, and emerging technologies. The role may be based in one of the listed locations: Cincinnati, Ohio; Danvers, Massachusetts; Irvine, California; Jacksonville, Florida; Minneapolis, Minnesota; New Brunswick or Raritan, New Jersey; or Santa Clara, California. Travel of up to 30% may be required.
Requirements
- At least 15 years of experience in a leadership role in a medical device environment.
- BA degree or equivalent experience.
- Working knowledge of business finances, strategic planning, strategic marketing and sales, product development, operations, and logistics.
- Understanding of the healthcare market and competitive environment.
- Understanding of working in a worldwide regulated environment.
- Proven ability to build and manage high-performing teams, including goal setting, feedback, career development, and performance management.
- Strong relationship management, communication, and interpersonal skills.
- Comfort working in an entrepreneurial environment with a fast pace and continual change.
- Ability to operate independently and adapt to changing requirements.
- Experience partnering in M&A or acquisition.
- Ability to manage multiple competing priorities in a fast-paced environment.
- Ability to travel up to 30% as required.
Nice To Haves
- MBA or advanced degree.
- Experience with balloon catheter platforms used for cardiologists, interventional radiologists, and vascular surgeons.
- Medical device experience in the vascular space.
- Understanding of PR, IR, and social media marketing and advertising channels.
- Experience in both start-up environments and large companies.
Responsibilities
- Lead downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products.
- Develop product value propositions, positioning, and messaging, and oversee marketing campaigns and collateral.
- Develop go-to-market strategies for new IVL products, including pricing, inventory planning, account targeting and segmentation, and sales support.
- Oversee development and enhancement of corporate and product visual identity and brand voice, and manage communications across print, digital, and social media channels.
- Oversee medical conference strategy and associated investments, as well as planning and execution of global and national commercial team meetings and events.
- Provide input into product development programs, including market and opportunity assessments, market research, physician feedback, design input, participation in product development teams, and portfolio prioritization and planning.
- Oversee internal communications and public relations, managing direct teams and consultants as needed.
- Provide input into IVL evidence strategy, including publications, podium planning, and investigator-initiated research grants.
- Provide strategic direction to scientific communications.
- Ensure team performance and development, marketing functional excellence, and the growth and retention of key talent.
- Partner with marketing leadership, US and EU sales, clinical, manufacturing, R&D, regulatory, finance, senior management, and key physicians.
- Monitor competition, procedural and market growth, reimbursement, and emerging technologies.
Benefits
- Eligibility to participate in the Company’s consolidated retirement plan (pension), subject to the terms of the plan.
- Eligibility to participate in the Company’s savings plan (401(k)), subject to the terms of the plan.
- Eligibility to participate in the Company’s long-term incentive program.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
