Vice President, Marketing Strategy Lead-Affluent Branch Experience

JPMorganChase • Columbus, OH

8d

About The Position

Step into the role of Vice President, Private Client Sales Enablement Platform for the Becoming a Customer team within Consumer Bank Marketing. As a Vice President on the Digital Shopping team within Becoming a Customer, you will be at the forefront of efforts to launch a cutting-edge sales enablement platform designed to empower Private Client Bankers with personalized, data-driven marketing materials and streamlined client engagement tools. You will lead the strategy and initial build of this platform, driving adoption, optimization, and continuous innovation on an ongoing basis.

Requirements

• Bachelor’s degree in Marketing, Business, Product Management, Technology, or related field
• 7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
• Proven track record of leading cross-functional teams and delivering innovative digital solutions
• Experience launching and optimizing digital platforms or tools for sales or client engagement
• Strong analytical, strategic planning, and problem-solving skills
• Demonstrated ability to drive adoption and change management for new technologies or platforms
• Expertise in campaign management, customer engagement analytics, and performance measurement
• Excellent written and verbal communication skills, including executive-level presentation abilities
• Highly proficient in Microsoft Excel and PowerPoint
• Comfortable working in a highly matrixed, fast-paced environment with shifting priorities
• Experience managing budgets, forecasts, and ROI for marketing or product initiatives

Nice To Haves

• Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences
• Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement
• Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability
• Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences
• Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends

Responsibilities

• Lead the end-to-end strategy and execution for the sales enablement platform, partnering across marketing, product, technology and vendor teams to deliver a seamless, integrated experience for Private Client Bankers.
• Develop and implement solutions that enable bankers to customize client materials, track engagement and access insights in real-time.
• Champion adoption, ensuring bankers can efficiently personalize pitchbooks, flyers and other collateral, reducing manual processes and increasing speed-to-market.
• Collaborate with cross-functional stakeholders to gather feedback, analyze platform usage and drive continuous optimization based on banker and client needs.
• Oversee future integration with CRM, email, and mobile channels, ensuring a unified marketing and sales ecosystem.
• Monitor industry trends and regulatory requirements to inform product and marketing strategy, ensuring compliance and relevance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager