Vice President, Marketing Insights and Systems - Virtual

Alight Solutions•Chicago, IL

1d•Remote

About The Position

Join Alight as the Vice President of Marketing Analytics and Systems, a pivotal executive leadership role responsible for architecting the operational, analytical, and go-to-market (GTM) foundation that enables scalable, data-driven growth within an enterprise health services technology environment. This role involves operating in ambiguity, defining business strategy based on insights, and leading from the front with an AI-first mindset.

Requirements

Bachelors degree or equivalent work experience.
15+ years of B2B SaaS marketing experience.
5+ years in senior leadership roles.
Advanced analytical skills.
Experience in regulated or healthcare-related industries preferred.
Work authorization that does not, now or in the future, require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Nice To Haves

Fluent in systems such as Salesforce, Marketo, Demandbase, 6sense, Clay, Zapier, Qualified, 1mind, Power BI, and more.

Responsibilities

Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution.
Deliver executive-level insights influencing strategy and investment decisions.
Lead TAM, market structure, and whitespace analyses to identify expansion opportunities.
Translate insights into actionable product and GTM recommendations.
Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths.
Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment.
Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration.
Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth.
Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments.
Build and manage a comprehensive win/loss program.
Present insights to senior leadership and drive alignment on actions.
Partner with Product and Finance to support pricing architecture and monetization strategy.
Support offer experiments and scenario modeling.
Manage, coach and lead through transformation your direct report team members.
Test and learn, scale and optimize using insights, technology, and tools.